Let Donors Know: Philanthropy Is Here to Stay

Let Donors Know: Philanthropy Is Here to Stay

 Despite rumors to the contrary, philanthropy is here to stay…

  • In 1900 they predicted that C, X and Q would vanish from our alphabet.
  • 10 years later it was predicted we would have flying bicycles.
  • The U.S. Congressional Calendar now predicts that philanthropic incentives may be legislated out of existence sometime soon.

Whether it’s the CARES Act, SECURE Act, or whatever, there’s always an upside.

Sure — somebody somewhere always thinks the world is coming to an end. But when the government starts playing around with the philanthropic benefits that donors can take to the bank, fundraisers tend to take it personally. Should we be concerned that there may be some unwelcome taxes or other legislation in our future? Is the golden age of philanthropy coming to an end?

Fundraisers With Their Hair on Fire Don’t Close Gifts

We have better alternatives.

Rather than spread alarm and despondency we’ve got some helpful suggestions that we feel will prepare us for whatever eventuality comes down the pipe.

Let’s start with the bottom line: Regardless of what happens, let’s not forget that it’s the fundamentals of philanthropy that keep donors giving through good times and bad.

  1. Focus on your mission and vision.
    Donors will support what inspires them, and that’s the good work you do now and intend to do in the future. Show them the satisfaction and pride they can take in helping your organization to make its special kind of difference in the world. Leaving a legacy has permanent appeal.

  2. Tell people why America needs us 20 years from now.
    Don’t let present-day storm and stress distract your prospects from what their legacy will accomplish the future. And the future is what matters. The support they give now enables your organization to continue to exist – and pursue its mission – when today’s headlines are just a memory. We repeat: Leaving a legacy has permanent appeal.

  3. Bequests, bequests, bequests.
    This gift type outstrips all others in popularity, and it just happens to be the gift that costs donors nothing during their lifetime. It’s easy to give and easy to receive, and current events aren’t going to change that. One more time: Leaving a legacy has permanent appeal.

None of us can see over the horizon. So let’s quit trying to do the impossible. And instead of fretting about it let’s get down to what we do best – inspiring and motivating our prospects to make the world a better place by leaving a significant legacy to support our missions. Philanthropy is here to stay!

Spread the word:Planned giving is about strength, trust and sustainability.

Categories: Giving, Planned Giving Marketing, Relationships

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