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Relevance and Influence

Ways for Your Nonprofit to Remain Relevant

Marketing Planned Giving,  Planned Giving Marketing,  Sustainability

In this fast-paced ever-changing world, the nonprofit landscape can ebb and flow on a year-to-year basis. So how does your nonprofit remain relevant while navigating the internal and external opportunities and pressures that impact the organization?

January 5, 2023 / 0 Comments
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Planned Giving is "Hot" These Days

Planned Giving is “Hot” These Days

Sustainability

As more uncertainty rattles the markets and the economic downturn deepens, donations will dry up. Even your most consistent donors will reevaluate their charitable giving as the threat of a recession looms. And the Wall Street roller-coaster will affect stocks as well as cash.

August 14, 2022 / 0 Comments
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Church Planned Giving Programs

Why Church Planned Giving Programs are Essential

Sustainability

Many churches focus only on the collection plate… meaning they are leaving millions of dollars on the table. Major donor efforts (and church planned giving programs) are essential to the financial health of your congregation. Read this article to learn why planned giving is essential for your church.

June 13, 2022 / 0 Comments
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Planned Giving is “Hot” these Days

Sustainability

As more uncertainty rattles the markets and the economic downturn deepens, donations will dry up. Even your most consistent donors will reevaluate their charitable giving as the threat of a recession looms. And the Wall Street roller-coaster will affect stocks as well as cash.

May 20, 2022 / 0 Comments
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Trust is The Most Important Element of Fundraising

Trust is The Most Important Element of Fundraising

Relationships,  Sustainability

Achieving trust doesn’t happen overnight. Yet it is the most important element of fundraising for your nonprofit organization. Building trust takes time, persistence, consistency, and dedication. It also takes audience awareness of your “brand.” And creating that awareness means consistent marketing — an investment far too many nonprofits are afraid to make.

March 24, 2022 / 0 Comments
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Online Will Planner

Can Donors Use an Online Will Planner to Draft a Will?

Sustainability

Many fundraisers and advisors hold a deeply rooted belief that donors should always use an attorney to draft their wills. Yet many wealthy (and not-so-wealthy) individuals have had success with using an online will planner to handle their estates. This article looks at whether online will planners can be used for creating wills and bequests that support your non-profit.

February 23, 2022 / 0 Comments
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Do-It-Yourself Analytics to Boost Planned Giving AND the Annual Fund

Do-It-Yourself Fundraising Analytics to Boost Planned Giving AND the Annual Fund

Sustainability

Fundraising analytics are important for the health of your non-profit’s development program. Without basic wealth and demographic information, you won’t be able to effectively fundraise from those in your non-profit’s CRM. If your database doesn’t provide basic fundraising analytics, you can, with a little work, do it yourself. Here’s how to do it effectively.

January 19, 2022 / 0 Comments
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Finding Your Best Planned Giving Prospects

Finding Your Best Planned Giving Prospects

Relationships,  Stewardship,  Sustainability

Whether you’re kicking off a fledgling planned giving program or you’re comfortably positioned with a legacy society, it doesn’t take a data scientist to help you find your best prospects. It DOES, however, start with your donor data. This blog explains why data is essential.

January 17, 2022 / 0 Comments
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What's My Planned Giving ROI?

What’s My Planned Giving ROI?

Sustainability

One of the most important concepts in fundraising is return on investment (ROI). You need to know the ROI of every activity to carry out in your development program. Use the tips in this article to learn the basics of calculating the planned giving ROI for your organization’s planned gift program!

December 17, 2021 / 0 Comments
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Cost of Inaction vs Fundraising ROI

Cost of Inaction vs Fundraising ROI

Sustainability

Inaction breeds doubt and fear. Action breeds confidence and courage. If you want to conquer fear, do not sit home and think about it. Go out and get busy. There’s a very real cost to failing to take action – it directly impacts your fundraising return on investment (your fundraising ROI). Learn more and see how to combat inaction today!

December 17, 2021 / 0 Comments
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