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Donor Album

Celebrate Your Donors’ Legacy

howcase donors with this marketing tool based on:

  • Levels of contribution
  • Yearly recognition, or
  • Any criteria or mixed group

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Sample Donor Albums

Education
Arts
Healthcare
Zoo

A Donor Album can also be utilized to honor a single donor, showcasing their achievements after their passing. It’s a powerful way to show how individuals not only give, but invest in their legacy.

Gaylord Hospital, Connecticut

(Latest Client Sample)

Motivate Others to Give

Back in 1996, studies by Adam Corson-Finnerty at the University of Pennsylvania showed that donor testimonials motivate others to give and generate second-time gifts. Adam was our first client where we created the first online planned giving presence.

Today, our own research — and exhaustive studies by others, too, such as Russell James and Lynn Malzone Ierardi — shows this is still true. Yes, endorsements are the most motivating advertising tool ever invented,

A Donor Album is a great new way to introduce (and thank) your donors, convey their feelings, and link them to their stories on your planned giving website. And even if you do not have stories, just having the donors’ photographs and their testimonials sends a powerful message to your audience.

We can even embed video files next to your donors’ photos!

Other Features and benefits

A Donor Album can also serve to be part of a Cornerstone Brochure, creating an even more elegant ways-of-giving brochure that is timeless. Such pieces are crafted specifically for sophisticated organizations aiming to attract that special donor.

A Donor Album is available as a flipbook (above right) that can be hosted on your planned giving website, can be emailed, or even be printed as a brochure to be distributed via US Mail or as a leave-behind at Legacy Society events. Remember that it can also include a video.

What’s Involved?

  • We’ll send you a simple sign-up form. You can choose between a print Donor Album or an online version, or both. Print versions are great selling tools for donor visits.
  • Make sure you have permission from your donors to display their photos. Very few will say no. (Let them know that their stories will motivate others to give.)
  • If you are compiling new donor stories, use our “interview tool” (MS Word) and 25 conversation starters (PDF). Or, utilize our donor interview services.
  • If you already have stories, we’ll help you pull out relevant quotes or testimonials. Alternatively, we can provide sample quotes you can adapt. Recommended word count: 35.
  • Many donors will prefer you help them with their quotes or testimonials. Offer that as an option.
  • We’ll need your organization’s logo and your contact information.
  • That’s it.

Don’t Have Donor Stories?

nquire about our Donor Story Writing Services.

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Unit 82
Valley Forge, PA 19460

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