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A Donor Album can also be utilized to honor a single donor, showcasing their achievements after their passing. It’s a powerful way to show how individuals not only give, but invest in their legacy.
Back in 1996, studies by Adam Corson-Finnerty at the University of Pennsylvania showed that donor testimonials motivate others to give and generate second-time gifts. Adam was our first client where we created the first online planned giving presence.
Today, our own research — and exhaustive studies by others, too, such as Russell James and Lynn Malzone Ierardi — shows this is still true. Yes, endorsements are the most motivating advertising tool ever invented,
A Donor Album is a great new way to introduce (and thank) your donors, convey their feelings, and link them to their stories on your planned giving website. And even if you do not have stories, just having the donors’ photographs and their testimonials sends a powerful message to your audience.
We can even embed video files next to your donors’ photos!
A Donor Album can also serve to be part of a Cornerstone Brochure, creating an even more elegant ways-of-giving brochure that is timeless. Such pieces are crafted specifically for sophisticated organizations aiming to attract that special donor.
A Donor Album is available as a flipbook (above right) that can be hosted on your planned giving website, can be emailed, or even be printed as a brochure to be distributed via US Mail or as a leave-behind at Legacy Society events. Remember that it can also include a video.
nquire about our Donor Story Writing Services.
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