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Donor Engagement = More Money Raised.

The best way to build a relationship with a donor — or a potential donor — is to find out more about them. Do studies show this? Absolutely. Do you need a study to prove it? Absolutely not — it's common sense.



What's the easiest way to gather the information you need?

Through a survey.

Why do you think almost every retail transaction comes with a request to "fill out a short survey and tell us how we did?"

At PlannedGiving.com, we provide donor surveys – from simple to complex — so you can gather information to use as engagement tools. And everything we provide is backed up by analytics tools — all to help you better understand giving patterns and the inherent properties of your target market.

Why are donor surveys so important?

  1. How are you going to know what your donors need and want if you don't ask them?
  2. How else are you going to gauge donor satisfaction? (Guessing is not the answer.)
  3. How else are you going predict what will make it more likely that a donor will continue to give, or even increase their give?
  4. How else will you determine the right incentives to entice donors?
  5. How will you know what issues to address — and what to leave out — in your donor communications?
  6. Feedback helps you to alter — or maintain — course as needed.
  7. You'll be able to tell who's engaged, who isn't, and clean up your list of donor prospects.