To get your message heard in a noisy world, you need to be creatively original. 

We have the language your donors hear.

Combine planned giving postcards with LegacyPRO planned giving websites to engage donors and raise more gifts.

  • Postcards are highly targeted. They engage, inform, and raise awareness.
  • They are flexible: you can direct the reader to a special landing page, a planned giving website or a video.
  • Concise, streamlined, attractive: they’re a welcome, 30-second read.
  • Planned giving postcards go hand-in-hand with planned giving display ads. They reinforce the message.
  • Postcards are cost-effective. You can get your message out more often than using newsletters.

Postcards sell the sizzle, not the steak. One day, the right card will arrive at the right time with the right message when the prospect is in the right mood.

With over 150 proven taglines, why waste time and effort creating something that already exists?

Please note: Most of our original samples include copyrighted material. Please respect us by not “borrowing” them. Copying is theft.

Considering Newsletters vs Postcards?

Traditional planned giving newsletters have a low return on investment (ROI) for several reasons. However, if implemented correctly, they can be an effective tool. It takes work and perseverance, and if you are ready for that, here’s the definitive guide to the planned giving newsletter. This guide will also point out to you that there are alternatives with a higher return on investment.

The Newslet is Your Answer.

If you insist on a planned giving newsletter, then the Newslet is your answer.

Like a booklet, a Newslet is just that — a smaller, more practical, more affordable and a more digestible stewardship piece — a higher ROI whether you are budget conscious or not.

Questions

Postcards are an affordable way to keep your nonprofit (and your planned giving message) top of mind.  A postcard is eye-catching, quick and easy to read, and much more likely to reach your audience than an email or a digital ad. Why? Because it cuts through the clutter and stands out in a noisy world.

Postcards also work to direct readers back to your planned giving website for more information. Once on your site, visitors are enticed to read donor stories, learn about your Legacy Society, and discover ways-of-giving that will boost your endowment while building their legacy.

We recommend at least four times a year. The more “touches” the better. Postcards do this economically. Marketing 101: the more you mail, conversions become disproportionately higher.

Planning on just sending out one postcard? Chances are your response rate will be extremely low.

Mail to your consistently loyal donors. There are acres of diamonds in your database, and we can help you find them. 

After a brief meeting, we’ll recommend topics. If you have any in mind, let’s discuss it.

We suggest staying away from esoteric topics such as annuity trusts, lead trusts, the generation skipping tax, etc. Donors who plan on such gifts are well-versed or work with advisors. Mass marketing such gift plans leaves the impression that planned gifts are only for the wealthy. When in fact, they are for the average American.

In general, beneficiary designations are the gifts to focus on.

That’s our job. We know marketing, we know design, we know planned giving, and we know your prospects. We do it all: planning, content development, design, production – we’ll even drop the cards in the mail.

No need for endless meetings to develop your postcard. We have it down to a science.

If you have a large budget (and a team to back you up) to send out multiple yearly newsletters by following industry standards, by all means, continue with newsletters. If you only plan to send out one to two newsletters per year, you need to consider a new product with a higher ROI, Newslets, in addition to planned giving postcards.

Benefits

  • Larger return on investment.
  • “Touch” your prospects more often, more effectively, more economically. And “more often” works better.
  • Are easy to produce with little demand on your time.
  • Are professionally written and designed by communications experts and checked by attorneys.
  • Are engaging, friendly and appealing.
  • Focus on the benefits to sell the “sizzle.”

Postcards for Any Occasion in Any Style

Reach out! We look forward to hearing from you soon.

800-490-7090
succeed@plannedgiving.com

We value your privacy and keep your
information private. We do not spam.