Product Features

Two (2) Postcards

  • Year-End & Thanksgiving
  • Professionally designed
  • Printed and mailed*

Correspondence Documents

  • Detailed letter about year-end giving
  • “Thank You” letter for January

Royalty-Free Content (Bonus)

  • Use it for years to come
  • Good for columns, brochures, newsletters (or any filler copy)
  • Eight (8) articles total

Your Benefits

  • Turnkey
  • Affordable
  • Critical (a timely mailing)
  • Effective

*Alternatively, you can use in-house resources and get them printed and mailed with your current printing vendor. Some nonprofits do this to maintain their local relationships with vendors.

Your Deadline: October 1

It’s the latest you should wait to begin planning year end! To those who procrastinate, here’s a reminder.

Days
Hours
Minutes
Seconds

Research from the Direct Mail Association shows that the more touches you make, the more you’ll raise. And often disproportionately (i.e., 1 + 1 = 3). But you already knew that. You don’t need research to prove common sense. What you need is time: With all the tasks you’re juggling at your busy shop, things fall through the cracks.

Don’t let effective marketing be one of them. Contact us by September 1.

  • Thank donors for past support
  • Mention your mission
  • Remind them year-end is the “last” tax break
  • Let them know you’re here to stay … far into the future
  • Cover ways to give

Year-End Giving Facts and Tidbits

12% of all giving happens in the last 3 days of the year… that’s a 1200% per day difference

About 31% of cash giving occurs in December

52% of nonprofits begin planning their year-end appeal in October

November and December are popular for year-end asks; but the smart nonprofits begin in August

Reach out! We look forward to hearing from you soon.

800-490-7090
succeed@plannedgiving.com

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