Cost of Inaction vs Fundraising ROI
Inaction breeds doubt and fear. Action breeds confidence and courage. If you want to conquer fear, do not sit home and think about it. Go out and get busy. There’s a very real cost to failing to take action – it directly impacts your fundraising return on investment (your fundraising ROI). Learn more and see how to combat inaction today!
The Golden Age of Philanthropy
Many people think of last century as the golden age of philanthropy. They think of the huge bequests and foundations (Pew, Carnegie, Mellon, etc.) – but the truth is that today – right now – we are just entering the true golden age of philanthropy. Is your organization prepared to adjust for the new era?
New Year’s Resolutions
Do you have any resolutions for the new year? Your non-profit does great work and needs to raise more money in order to do more good in the world. Maybe it’s time to create some new year’s resolutions to help you think big – and dream big – at your non-profit this year!
Engage Donors Establish a Legacy Using LegacyPlanner ™
Fact: More than 60% of Americans do not have a will. That means they’ll have no say in how their estate is distributed. It also means they won’t have an opportunity to establish their legacy by leaving your nonprofit a transformative planned gift. But you have the power to change all that. Learn how, using the power of our LegacyPlanner tool!
4 Misconceptions About Gift Planning
Don’t let gift planning misconceptions get in your way. They’re just an opportunity for a conversation about what gift planning can really do for your nonprofit. Here are the most common misconceptions about charitable gift planning, and how you can handle them quickly and effectively with your donors.
The Importance of Endowments to Nonprofit Longevity
As nonprofits grow and improve their fundraising capacity, they may enter into the stage of considering endowments. While investments may seem intimidating for new organizations, experienced nonprofits know that their longevity depends on them. How strong is your nonprofit’s endowment fundraising system?
The Nonprofit Marketing Roadmap
Now more than ever, effective marketing is critical for a nonprofit to survive and grow its mission. Learn the fundamentals of nonprofit marketing, including branding, market research, finding your target audience, developing criteria to measure a campaign’s success, and earning your donors’ trust.
Mission Positioning During Tough Times
Figuring out your mission positioning can be tough during down markets and time of economic uncertainty. Cutting marketing activity right now is risky, contrary to what you might think. You’ll save on the short term, but lose in the long-term.
It’s All About Endowment
Does your nonprofit need and endowment? The answer is almost certainly “yes.” In this article, we discuss the reasons why endowments are so important and the different ways you can help your organization succeed by building an endowment starting this year.
A Letter from Viken Mikaelian
To say that the last year-plus has presented challenges for the philanthropy world is the very definition of an understatement. Nonprofits across the country have been forced to close their doors. Others might not make it through 2021. Meanwhile, the need for nonprofits has risen sharply, driven by the pandemic, natural disasters, and a host of other challenges that seem, at times, never-ending.
