Your eBroadcast is designed to lead your donor to a landing page on your planned giving website. The landing page is branded to your nonprofit and covers a specific Planned Giving topic of interest. From DAFs to Bequests and almost everything in between, each page is geared specifically toward supporting your mission while providing donor benefits.
And what’s best is that it’s integrated into your planned giving website like all our other tools such as LegacyPlanner™. And like all our tools, these pages are geared specifically toward donor benefits.
That means your donor gets to see how they would benefit by making a particular planned gift! For instance:
Each page is attractively branded, includes a link that reaches a page explaining how the gift works, and — most importantly — has a highly visible linked call-to-action specific to your mission.
That means they can get started on their legacy gift immediately! And if you subscribe to LegacyPlanner™, there will be several links pointing to it so they can draft a will if they wish.
This marketing tool makes attracting donors easy, because the pages do the work for you. The recommended number of eBroadcasts is 4 to 6 a year.
Ever wonder how many planned gifts you’ve lost because a fundraiser wasn’t available to explain the benefits? Or because a donor may not be comfortable speaking with a fundraiser yet?
This marketing tool has you covered because it’s a “set it and forget it” solution for legacy gifts.
Stop losing opportunities because you don’t have a fundraising staff on call 24-7. Contact us today to get started on bringing in planned gifts around the clock.
*Several new topics to come, including areas on personal development.
Reach out! We look forward to hearing from you soon.
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