Introducing PG Broadcasts: A reasonably priced opportunity to remind donors you are there. These electronic broadcasts contain financial and lifestyle articles that place donors in better position to be philanthropic. And while it is not a highly customizable product, each issue will contain several direct links to your planned giving website.
If we handle the project from beginning to end you will be provided with complete metrics/analytics:
Special note: this service is not for everyone, and to keep costs down our content is designed for a general audience. Please inquire about completely customized solutions. Other options include piggy-backing onto an existing e-Broadcast your institution already sends out. We will explain all your options so you can make the right decision.
Marketing campaigns that used direct mail and 1 or more digital media experienced 118% lift in response rate compared to using direct mail only.
We suggest 4 to 12 e-Broadcasts a year. We also suggest an electronic survey of your donors.
You’ve looked at your open rates. That’s good. But have you looked at your deliverability?
PG eBroadcasts integrates unique records called DKIM (DomainKeys Identified Mail) directly into your domain, which acts as validation to receiving email inboxes that you’re not a spammer. This allows you to send directly to your recipient without relying on the limited performance of MailChimp and Constant Contact’s software. Furthermore, you no longer have to depend on their deliverability. With these unique DKIM records, you can create your own deliverability plan.
Most platforms in the marketplace today are a software service, designed to be exceptionally user friendly for a unique type of sender. Unlike our platform, they are not designed to handle more complex automation campaigns, especially lists built via petitions, third-party opt-in promos, or new-subscriber acquisition programs. For this reason, these client platform structures are very different. For example:
We will provide you with a dedicated account representative, available anytime.
Marketplace platforms are often a less expensive option because they focus on small-business customers and groups that have very specific, but limited, needs. Their interface is extremely simple and easy to use. Most of their customers sign up and get onboard entirely on their own, and do not engage with an assigned account or support representative.
But then, you get what you pay for.
PG Broadcasts substantially helps improve your sending reputation with domains and ISPs that were previously limiting or blocking your content altogether (especially Yahoo, Google and AOL). These are the email accounts most of your donors are using. PG Broadcasts is your best solution when dealing with commercially available platforms that consider your content spam because it does not meet their standards — it’s very much like cost-averaging.
There is a reason that most nonprofit organizations, advocacy groups, and political organizations do not use Constant Contact or similar platforms: They are simply not designed to serve them.
PG eBroadcasts is.