What’s crypto? A massive untapped opportunity for your nonprofit. And Planned Giving has an exclusive scoop on a risk-free gifting vehicle potential that could launch your organization into the stratosphere.
Is Your Planned Giving Website Up-To-Date?
Your donors and prospects are researching. Investing. And their numbers are growing. If you don’t have a compelling web presence, you simply do not exist.
Marketing Planned Giving to Advisors
In a perfect world, all of your benefactors who receive your planned giving mailing will immediately decide it’s a good idea, call their advisor for the go ahead, and then make your institution a gift that changes not only the trajectory of your long-term revenue goals, but your career as well.
Asking Your Prospects for Their Email Addresses
Should you ask visitors to your website to provide their email? The answer depends on what you’re offering in exchange. I was perusing a nonprofit’s planned giving website and came across an option to download an eBrochure. “Great!” I thought. “Time to do some homework on the competition.”* I clicked the link, and was immediately […]
Counting Your Website Hits? The Real Scoop.
Most in philanthropy are not that tech-savvy. And if one does not understand the basics, it’s much too easy to go down a misguided path by taking advice from someone not as much interested in his or her institution’s long-term interest.