Don’t have an estate plan? Read on to see what could go wrong.
The Most Frightening Words — and What We Do so You Don’t Say Them
I’ve written before about the dangers of the DIY (do-it-yourself) mentality in fundraising. The most frightening thing is the amount of time you’ll spend doing everything but meeting with donor prospects.
The Human Moment
Today, fundraisers are faced with a battery of e-marketing tools. They are tempted to put their hands on everything they can get. “I can contact 2000 prospects with the push of a send key. And it’s cheap!” Well, Not Quite that Cheap!
The Major Gift Metrics You Need to Track
On average, 88% of a nonprofit’s revenue comes from the top 12% of its donors. This shows how crucial major gifts are to an organization’s overall fundraising strategy. Additionally, major donors not only provide nonprofits with sustained financial security but are often co-creators of many programs and initiatives.
Video is Your Nonprofit’s New Best Friend
Studies consistently show that businesses using video marketing have phenomenally increased their lead generation. Your nonprofit can enjoy the same success by using video to market your planned and major gifts programs.
“But My Prospects Are Different”
If you feel your prospects are “really different,” chances are you’re hanging out with a few sophisticated (and detail-oriented) donors and making assumptions about the rest. My hunch is that you are alienating a majority with financial advice and high-brow messaging.
Planned Giving Newsletters That Work
Traditional newsletters were great in the 60’s. Today, these Mesozoic tools will soon be extinct.
A Positive Attitude is Not Enough
Will a positive attitude alone make you succeed?
Ten Reasons Churches Should Have a Ministry of Legacy Giving
In today’s economic environment, a legacy planned giving initiative helps you tap the hidden enormous potential of your loyal donors and transform the growth trajectory of your organization.
Bridge Built With a Kite
It’s true — a kid with a kite! There’s a lesson that fundraisers can learn from the history of Niagara Falls — specifically, about a suspension bridge that, from 1855 to 1897, connected the United States to Canada over the roaring waters. This clearly shows how marketing is behind everything.