Will a positive attitude alone make you succeed?
Ten Reasons Churches Should Have a Ministry of Legacy Giving
In today’s economic environment, a legacy planned giving initiative helps you tap the hidden enormous potential of your loyal donors and transform the growth trajectory of your organization.
The Power of a Good Donor Story
An effective donor story elicits a natural identification in your prospects. “That’s me!” is their response as they read it.
SECURE Act / Note to Clients and Friends
Don’t let legislation paralyze your planned giving marketing efforts.
Create a Legacy You’ll Never See
Planned Giving is a way to make an impact and grow a meaningful legacy — both for yourself, and for your favorite nonprofit — in ways that you likely had never imagined.
Trust-Based Fundraising
I’ll be blunt: You can get lucky with lust, but you get married and stay married with trust. You’re probably thinking, “What does that have to do with marketing or fundraising?” Well … read on …
The Future of Planned Giving
Six fundraising experts discuss the future of planned giving and the movement to merge planned giving with major gifts and principal gifts.
It’s the Marketing, Stupid.
Most nonprofits have a reversed Darwinian approach to new idea generation. Instead of survival of the “fittest” they strive for survival of the “safest.”
Planned Giving: It’s About Legitimacy
Everyone focuses on the importance of planned giving from a financial perspective. When in fact, it’s about legitimacy and credibility. If you have both, the money will follow.
Is December a Time to Plan for Year-End Charitable Giving?
Year-end giving appeals are often poorly planned and executed. The best time to begin is between July and September, and making sure that you have a series of “touches” and not just one mailing planned.