As marketing guru Seth Godin says, repetition builds trust, and consistency stands out. Have you ever been annoyed at a company just because it made a change to its marketing or advertising campaigns? Maybe it was a business that switched its slogan for no reason; or maybe it was a firm that did a complete about-face and changed its name to something ridiculous or created a brand-new ad campaign, when the old one was working quite well.
Make These 3 Adjustments to Your Nonprofit Before 2024
Believe it or not, we’re officially at the halfway point to this year. As we continue to advance our missions in the months ahead, there are a few key tips that will set you up for success in 2024. Before we get swept up in year-end campaigns and Giving Tuesday efforts, take a moment to check in with these simple ideas for the months ahead.
Ways for Your Nonprofit to Remain Relevant
In this fast-paced ever-changing world, the nonprofit landscape can ebb and flow on a year-to-year basis. So how does your nonprofit remain relevant while navigating the internal and external opportunities and pressures that impact the organization?
Online Will Planning: the Good, the Bad, and the Ugly
Over the past few years there has been a proliferation of online will planners, spurred on in large part by the number of people who adopted a no-contact, do-it-yourself approach to everything they could during the pandemic. Some are embracing the wave, some are despising it. Join our webinar to find out more.
Are You Ready for Year-End Giving?
The year-end giving season is coming fast, and there’s a lot to get done if you’re a fundraiser. After all, at least half of all nonprofits receive the majority of their annual donations during the holiday season. And according to studies by Network for Good, 12% of all giving happens in the last three days of the year! Use these tips to learn how to build a great year-end fundraising strategy for your non-profit.
Investing in Social Media? Not So Fast.
We worked with a client that’s a women’s breast cancer foundation with over two million Facebook followers. This is very impressive. So how did they do it?
Ten Reasons Churches Should Have a Ministry of Legacy Giving
In today’s economic environment, a legacy planned giving initiative helps you tap the hidden enormous potential of your loyal donors and transform the growth trajectory of your organization.
6 Tips to Energise The Power of a Good Donor Story
An effective donor story elicits a natural identification in your prospects. “That’s me!” is their response as they read it.
SECURE Act / Note to Clients and Friends
Don’t let legislation paralyze your planned giving marketing efforts.
Create a Legacy You’ll Never See
Planned Giving is a way to make an impact and grow a meaningful legacy — both for yourself, and for your favorite nonprofit — in ways that you likely had never imagined.