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Mother carrying daughter at sunset on the beach

Little Jessica

Giving,  Planned Giving Marketing,  Relationships

Before she became ill, I used to see Jessica every Sunday night when her parents came to play in the little mixed-couples pickup basketball league at the gym. At that time — and this was thirty years ago — Jessica was about one year old. Cute kid. An only child who was barely talking yet.

February 8, 2023 / 0 Comments
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Fundraising Image with Growing Plant and Money

The Most Frightening Words in Nonprofit Fundraising — and What We Do so You Don’t Say Them

Planned Giving Marketing,  Stewardship

I’ve written before about the dangers of the DIY (do-it-yourself) mentality in nonprofit fundraising. The most frightening thing is the amount of time you’ll spend doing everything but meeting with donor prospects. Here’s how you can make your fundraising more successful by outsourcing some of your development needs to outside fundraising experts.

September 20, 2022 / 0 Comments
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15 Conversation Starters With Your Donors

15 Donor Conversation Starters

Relationships,  Stewardship

Even the most socially adept among us need a little help to get the conversation started. That’s why we’ve developed these 15 donor conversation starters along with the “why” behind each one. Use them the next time you meet with a donor or prospect. They’ll help break the ice, establish trust, and get you started on the path to building a meaningful, mutually beneficial relationship. 

August 22, 2022 / 0 Comments
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Trust is The Most Important Element of Fundraising

Trust is The Most Important Element of Fundraising

Relationships,  Sustainability

Achieving trust doesn’t happen overnight. Yet it is the most important element of fundraising for your nonprofit organization. Building trust takes time, persistence, consistency, and dedication. It also takes audience awareness of your “brand.” And creating that awareness means consistent marketing — an investment far too many nonprofits are afraid to make.

March 24, 2022 / 0 Comments
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Donor Stories Motivate Others to Give

Donor Stories Motivate and Inspire Others to Give

Relationships,  Stewardship

Donor stories are among the most effective ways to reach and engage with your audience. That’s why it’s important to have a system in place to pursue, record and share donor stories. Use the tips in this article to help you effectively utilize donor stories for fundraising at your non-profit.

February 21, 2022 / 0 Comments
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Gifts for Legacy Society Members

Gifts for Donors or Legacy Society Members

Relationships,  Stewardship

Personally, I don’t want another paperweight, it just makes my trashcan heavier. But if someone brought me the best baklava money can buy, that would go in my belly quickly — and be greatly appreciated. So what are some of the best gifts your nonprofit can send to legacy society members and other key donors? Here are some ideas.

February 21, 2022 / 0 Comments
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Postcards From the Edge of Agita

Postcards From the Edge of Fundraising Agita

Relationships,  Stewardship

How do you thank your alumni donors? We give them gifts. Every year. These can range from the mundane (a printed calendar) to the ridiculous (a bobble-head doll), to the more expensive-and-mundane (an engraved glass mug or paperweight.) Here’s how to end the agita and understand how to best steward and recognize your alumni givers.

February 2, 2022 / 0 Comments
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Finding Your Best Planned Giving Prospects

Finding Your Best Planned Giving Prospects

Relationships,  Stewardship,  Sustainability

Whether you’re kicking off a fledgling planned giving program or you’re comfortably positioned with a legacy society, it doesn’t take a data scientist to help you find your best prospects. It DOES, however, start with your donor data. This blog explains why data is essential.

January 17, 2022 / 0 Comments
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Whining is Good for Donor Retention

Did You Know – Whining is Good for Donor Retention?

Relationships

Did anyone ever tell you, “Quit your whining?” Complaining is practically second nature for most of us, and some people have been known to raise it to an art form. The thing is, no one likes a whiner, right? Well, think again. In this article, you’ll learn why letting your donors complain can actually be GOOD for your donor retention efforts!

January 7, 2022 / 0 Comments
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How Collaboration builds a better team

How Collaboration Builds a Better Fundraising Team

Relationships

Collaboration draws upon the unique skillsets of individuals to achieve a common goal among a group. But for specialization to work, teaming up (aka, collaboration) with others who have complementary skills is critical. And I am happy to see that’s becoming the norm in philanthropy. Putting processes in place to increase collaboration at your non-profit will help you build a stronger fundraising team.

January 2, 2022 / 0 Comments
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