Fact: Charitable Gift Annuity (CGA) rate tables or gift illustrations/examples really don’t work well. Non-profits want them in their CGA marketing pieces because they see them in everyone else’s stuff, but the reality is that they rarely bring in a gift. Or bring in the wrong type of gift. Instead, focus on donor stories in your CGA ads and other marketing!
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Templates, forms, gift plan spec sheets, back-office tools … All focus on planned, major and blended gifts.(Feature Article: Anne McClintock Harvard University)
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