Do for profits copy nonprofits? Often. Does the nonprofit sector copy the for-profit sector? Not often enough. Read on how being challenged can help our sector.
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Do for profits copy nonprofits? Often. Does the nonprofit sector copy the for-profit sector? Not often enough. Read on how being challenged can help our sector.
Extreme achievers (musicians, actors, artists, entrepreneurs, athletes ...) have a dark side we don’t often hear about, and sometimes don’t want to hear about. John Lennon was one of them.
We are studying the SECURE Act and its effects on Philanthropy. We will release our take and advise effective ways you can shift your marketing focus to raise more and larger gifts.
Six fundraising experts discuss the future of planned giving and the movement to merge planned giving with major gifts and principal gifts.
Unlike the traditional planned giving newsletter that is challenging to implement, the Newslet addresses your need to deliver your message in an affordable and expeditious manner.
Most nonprofits have a reversed Darwinian approach to new idea generation. Instead of survival of the “fittest” they strive for survival of the “safest.”
Everyone focuses on the importance of planned giving from a financial perspective. When in fact, it's about legitimacy and credibility. If you have both, the money will follow.
Year-end giving appeals are often poorly planned and executed. The best time to begin is between July and September, and making sure that you have a series of "touches" and not just one mailing planned.
Unfortunately, many in this industry are job hoppers. Why? Because truth be told, fundraising takes hard work and commitment, and many who land in fundraising tend to focus more on transactional duties than on doing their real job.
Like cell phones, social media and text messages, acronyms have taken over our lives. But we had planned giving acronyms long before the birth of texts. What else does a CRAT stand for? Read and find out.
Study shows what successful people have in common: they spent a lot of time with someone who had been successful. In other words, they learned how to be successful. They had friends, mentors, influencers and coaches.
I am often asked, “Viken, do planned giving newsletters work?” Yes they do, but it is the wrong question to ask.

Making Estate Planning Accessible, Simple, Personal, Secure and FREE!
Bequests are up, cash is down. Empower your donors to plan their will and invest their legacy in the cause they support the most.
Please reach out. Note: if you give us your mailing address (or PO Box), we’ll send you a complimentary Planned Giving Gift Comparison Chart.