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You can play it vanilla, or you can be heard. What will you choose? Edgy planned giving marketing gets results.
The classic cry of the binge marketer is “Oops… business is slow. I guess I’d better do some marketing and send out a mailing.” If
You’d never guess by looking at Thomas Chandler Cruikshank Bond, III, that he battled drug addiction for two decades, that he was jailed half a
So it’s settled. Direct mail is a good idea. My husband and I run a small business. A very small business. So I was
Don’t Keep Them Bottled Up! Some of you who never read Forbes Magazine might think it’s just a stuffy business periodical, but how stuffy
With the presidential election behind us and the status quo retained, what does this mean for charitable giving as we approach year-end? Over the
Are You Sure You’re Ready to Excel? If you continue to do things in the same manner you have always done them, your results are
“The appeal letter has had a huge impact! We are starting to get in responses to the appeal — some very positive … and some very angry. We can’t do this again.”
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