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The Planned Giving Authority

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Planned Giving and Social Media
Social Media
Viken Mikaelian

Considering Social Media for Planned Giving?

The No. 1 enemy of a social media program is figuring out how to monetize it. How do you measure ROI, when — as is the case with planned giving — you might not ‘see’ results for years? That is not a question we can easily answer — at least, not honestly — because it depends on factors unique to your organization.

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Share your story
Planned Giving Marketing
Viken Mikaelian

We Want Your Stories

We’re looking to compile the largest-ever collection of bequest-related stories — and give you and your nonprofit some publicity at the same time. We will

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granddaughter whispers into grandfather's ear
Bequests
Patrick O'Donnell

Planned Giving Power Words That Work

While the planned giving world isn’t exactly the wizarding world of Harry Potter, believe it or not, there really are some magic words — “power words,” if you prefer — that can make bringing home the endowment bacon a lot more likely.

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