Make Planned Giving a New Year’s Resolution

A picture of a chalkboard with the words "New year's resolution: Get fit," to illustrate a plannedgiving.com post called "Add planned giving to your new year's resolutions."

According to Forbes Magazine, here are the top five New Year’s resolutions for 2024:

  1. Improved fitness: 48%
  2. Improved finances: 38%
  3. Improve mental health: 36%
  4. Lose weight: 34%
  5. Improved diet: 32%

Here’s an easier way to look at this…

1, 4 and 5 go together. So we’ll just call it Fitness, and we’re now down to three. If you improve mental health (3), finances will follow (2). So we’re now down to two. And if you add career development to your list, you’ll never have to worry about finances. So why not focus on career development by adding in planned giving education? Those who even dabble in planned giving earn 50% to 100% more than their counterparts who don’t! Make planned giving a new year’s resolution, and watch your career (and your nonprofit) climb the ladder to success.

With 3 days in the trenches, it’s intense and it’s effective. And it will get you fit for success so you can join the top 1%. It’s a great way to make planned giving part of your new year’s resolution. 

6 CFRE Credits for a Happy New Year.

Securing and maintaining funding sources can pose significant challenges for charitable organizations and nonprofits, consuming valuable resources that could be utilized more effectively elsewhere. This underscores the crucial role of planned giving in today’s landscape.

Planned giving involves making substantial donations over time or through a donor’s estate. By creating a marketing strategy and implementing a 12-month plan to encourage planned gifts, organizations can significantly enhance their financial stability for years to come. Financial advisors are increasingly recommending planned giving as well, emphasizing its importance by offering advisor-centric tools.

Neglecting to pursue planned gifts is akin to disregarding warnings about impending danger – it leaves nonprofits vulnerable to potential setbacks similar to those faced by the ill-fated Titanic. Planned gifts serve as vital safety nets during challenging times, providing essential support when navigating uncertain waters.

Adopting planned-giving strategies has become a prevailing trend within the nonprofit sector. A Morgan Stanley report from 2011 highlighted an uptick in successful utilization of planned giving among nonprofits, often contributing substantially to new capital campaigns – with this trend only gaining momentum since then.

The Significance of Planned Giving Cannot be Overstated

These types of donations typically represent some of the largest contributions received by nonprofits, frequently exceeding donors’ largest annual gift sizes by factors ranging from 200 to 300 times. Even minimal involvement in promoting planned-giving initiatives results in notably higher fundraising returns compared to organizations that overlook this approach.

For those seeking guidance on delving into the planned giving, The Planned Giving Boot Camp provides an invaluable entry point.

All of our blogs, products and services are proudly conceived, created, reviewed, and disseminated by real humans — not A.I. (artificial “intelligence.”)

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