Give and Take

How Collaboration builds a better team
Relationships
Viken Mikaelian

How Collaboration Builds a Better Fundraising Team

Collaboration draws upon the unique skillsets of individuals to achieve a common goal among a group. But for specialization to work, teaming up (aka, collaboration) with others who have complementary skills is critical. And I am happy to see that’s becoming the norm in philanthropy. Putting processes in place to increase collaboration at your non-profit will help you build a stronger fundraising team.

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That’s No Way to Treat a Donor
Relationships
Viken Mikaelian

That’s No Way to Treat a Donor

Like dating, you have an ongoing relationship with your donors, and there is a right way and a wrong way to treat a donor— to keep them happy; to show you truly appreciate them; to “keep the romance alive.” Here’s how to treat your donors the right way to make sure they keep giving again and again!

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A $500 Million Estate And No Estate Plan
Bequests
Viken Mikaelian

A $500 Million Estate …. And No Estate Plan

Did you hear that former Zappos CEO Tony Hsieh died intestate? Now his family, friends, and business associates are apparently fighting over a bunch of deals and agreements that were scribbled on thousands of sticky notes plastered all over the walls of his Utah mansion. Don’t make the same mistake. Don’t die without an estate plan that keeps your legacy intact!

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The Best Prospects Are Still Loyal Donors
Relationships
Viken Mikaelian

The Best Prospects Are Still Loyal Donors

Loyal donors are more likely to make a planned giving. Nurture your loyal donors who give once or twice, and they will give lifetime. In order to nurture your loyal donors, you need to thank them, recognize them, and steward them the right way!

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What's My Planned Giving ROI?
Sustainability
Viken Mikaelian

What’s My Planned Giving ROI?

One of the most important concepts in fundraising is return on investment (ROI). You need to know the ROI of every activity to carry out in your development program. Use the tips in this article to learn the basics of calculating the planned giving ROI for your organization’s planned gift program!

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Cost of Inaction vs Fundraising ROI
Sustainability
Viken Mikaelian

Cost of Inaction vs Fundraising ROI

Inaction breeds doubt and fear. Action breeds confidence and courage. If you want to conquer fear, do not sit home and think about it. Go out and get busy. There’s a very real cost to failing to take action – it directly impacts your fundraising return on investment (your fundraising ROI). Learn more and see how to combat inaction today!

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The Golden Age of Philanthropy
Sustainability
Viken Mikaelian

The Golden Age of Philanthropy

Many people think of last century as the golden age of philanthropy. They think of the huge bequests and foundations (Pew, Carnegie, Mellon, etc.) – but the truth is that today – right now – we are just entering the true golden age of philanthropy. Is your organization prepared to adjust for the new era?

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New Year's Resolutions
Sustainability
Viken Mikaelian

New Year’s Resolutions

Do you have any resolutions for the new year? Your non-profit does great work and needs to raise more money in order to do more good in the world. Maybe it’s time to create some new year’s resolutions to help you think big – and dream big – at your non-profit this year!

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Engage Donors Establish a Legacy Using LegacyPlanner ™
Sustainability
Viken Mikaelian

Engage Donors Establish a Legacy Using LegacyPlanner ™

Fact: More than 60% of Americans do not have a will. That means they’ll have no say in how their estate is distributed. It also means they won’t have an opportunity to establish their legacy by leaving your nonprofit a transformative planned gift. But you have the power to change all that. Learn how, using the power of our LegacyPlanner tool!

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"Sophisticated Donor?" Your Prospects Are Human
Planned Giving Marketing
Viken Mikaelian

“But My Donor Prospects Are Different”

If you feel your prospects are “really different,” chances are you’re hanging out with a few sophisticated (and detail-oriented) donors and making assumptions about the rest. My hunch is that you are alienating a majority with financial advice and high-brow messaging. Most donor prospects want simple, down-to-earth messaging that makes them want to get involved with your nonprofit!

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Bequests are up, cash is down. Empower your donors to plan their will and invest their legacy in the cause they support the most.

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