Studies consistently show that businesses using video marketing have phenomenally increased their lead generation. Your nonprofit can enjoy the same success by using video to market your planned and major gifts programs. Here’s why a nonprofit video marketing program is so important for your fundraising efforts.
Many fundraisers and advisors hold a deeply rooted belief that donors should always use an attorney to draft their wills. Yet many wealthy (and not-so-wealthy) individuals have had success with using an online will planner to handle their estates. This article looks at whether online will planners can be used for creating wills and bequests that support your non-profit.
Donor stories are among the most effective ways to reach and engage with your audience. That’s why it’s important to have a system in place to pursue, record and share donor stories. Use the tips in this article to help you effectively utilize donor stories for fundraising at your non-profit.
Personally, I don’t want another paperweight, it just makes my trashcan heavier. But if someone brought me the best baklava money can buy, that would go in my belly quickly — and be greatly appreciated. So what are some of the best gifts your nonprofit can send to legacy society members and other key donors? Here are some ideas.
Your donor gave you an in-kind gift that you thought had nominal value, but when it was appraised, it was worth a lot more? This kind of pleasant surprise is not uncommon for charities that accept in-kind gifts of oil and gas interests. Non-profit endowments benefit when they accept more than just cash gifts.
How do you thank your alumni donors? We give them gifts. Every year. These can range from the mundane (a printed calendar) to the ridiculous (a bobble-head doll), to the more expensive-and-mundane (an engraved glass mug or paperweight.) Here’s how to end the agita and understand how to best steward and recognize your alumni givers.
Fundraising analytics are important for the health of your non-profit’s development program. Without basic wealth and demographic information, you won’t be able to effectively fundraise from those in your non-profit’s CRM. If your database doesn’t provide basic fundraising analytics, you can, with a little work, do it yourself. Here’s how to do it effectively.
Whether you’re kicking off a fledgling planned giving program or you’re comfortably positioned with a legacy society, it doesn’t take a data scientist to help you find your best prospects. It DOES, however, start with your donor data. This blog explains why data is essential.
Donors like to do more than just give — they like to feel like they are investing in the nonprofits they support. Investing means feeling like they are part of the organization and partially responsible for its success. If you want donors to give more to your organization, you need to find ways to help them feel as though they are investing, not simply making a donation.
Did anyone ever tell you, “Quit your whining?” Complaining is practically second nature for most of us, and some people have been known to raise it to an art form. The thing is, no one likes a whiner, right? Well, think again. In this article, you’ll learn why letting your donors complain can actually be GOOD for your donor retention efforts!
Making Estate Planning Accessible, Simple, Personal, Secure and FREE!
Bequests are up, cash is down. Empower your donors to plan their will and invest their legacy in the cause they support the most.
2103 Bayshore Boulevard
Unit 1501
Tampa, FL 33606
Copyright 2024 © PlannedGiving.Com
Reach out! We look forward to hearing from you.
We value your privacy and keep your
information private. We do not spam.
