This is a simple, esoteric tip, so we kept it for last.
You have a small nonprofit with a lot of foot traffic and zero budget. This applies to only a handful of nonprofits, so feel free to skip this step if that’s not you.
We’ve already covered what you can do with zero budget. Now, here’s a simple, powerful tool for a handful of nonprofits that has proven to work. It’s so simple, so cheap and so “mindless” that it is easy to overlook.Assume you are a retirement community. You have a dining room, possibly a few.
Invest $75 at Staples and create a nice-sized easel with a nice-sized, foam-core sign with large type that reads:
- Make a Gift and Receive a Guaranteed Paycheck for Life.
- Do you have CD’s earning 0.7% interest? We can give you up to 8%.
Do not clutter the signs with disclaimers and qualifiers as attorneys recommend. That’s a downhill slope. Just whet people’s appetites. You can discuss the details later.
People, especially seniors, love receiving a guaranteed paycheck for life. Many establish multiple charitable gift annuities.
Whether you are teaching your prospects about bequests, gifts of life insurance or gifts of stock, simple marketing like this can attract interest and lead you towards closing a planned gift.
How About Your Voicemail?
A friend of ours at St. Mary’s University has a voicemail that goes, “Hi this is Mike. To leave a message, press the # key. Did you know you can make a gift to St. Mary’s with a gift that costs nothing during your lifetime? Here’s how it works …”
Have a creative solution yourself? Contact us. We’ll even publish your idea in Giving Tomorrow, our monthly magazine.