Do you have an estate plan? Many people think estate planning is unnecessarily complicated – but it doesn’t need to be. A qualified estate attorney or easily accessible online tools can help you create a will that will make things easier on your heirs and ensure that your wishes are known to those who follow you.
The Most Frightening Words in Nonprofit Fundraising — and What We Do so You Don’t Say Them
I’ve written before about the dangers of the DIY (do-it-yourself) mentality in nonprofit fundraising. The most frightening thing is the amount of time you’ll spend doing everything but meeting with donor prospects. Here’s how you can make your fundraising more successful by outsourcing some of your development needs to outside fundraising experts.
Workus Interruptus
Endless texts, tweets, emails, calls, chats, IMs, Facebook updates… What do all these things have in common? They’re all fundraising work interruptions! When it comes to development, you need to put the hours in. Here’s how to avoid all the interruptions that are stopping you from raising the money your nonprofit needs to thrive!
The Human Moment: Why Human-Centered Fundraising Matters
Today, fundraisers are faced with a battery of e-marketing tools. They are tempted to put their hands on everything they can get. “I can contact 2000 prospects with the push of a send key. And it’s cheap!” Well, not quite that cheap. Too much reliance on fundraising technology can hurt your development program. That’s why you need to focus on human-centered fundraising!
Planned Giving is “Hot” These Days
As more uncertainty rattles the markets and the economic downturn deepens, donations will dry up. Even your most consistent donors will reevaluate their charitable giving as the threat of a recession looms. And the Wall Street roller-coaster will affect stocks as well as cash.
Look at All Those Poor People Who Died Without a Will…
Why do only rich people have wills? Because they have the luxury to afford it. NOT. I think you’ll be surprised at the number of rich and famous people who died without a will —or didn’t have an updated will—when they left this earth. Each eventually left behind a fortune, but millions (and millions!) of dollars was wasted on lawyers, avoidable taxes, and lawsuits.
Does a Planned Gift Donor Need a Lawyer to Draft a Will?
One of the most frequently asked questions in planned giving is whether or not a planned gift donor needs a lawyer to write their will. In this article, we answer the question, and give some important fundraising tips for your non-profit.
Trust is The Most Important Element of Fundraising
Achieving trust doesn’t happen overnight. Yet it is the most important element of fundraising for your nonprofit organization. Building trust takes time, persistence, consistency, and dedication. It also takes audience awareness of your “brand.” And creating that awareness means consistent marketing — an investment far too many nonprofits are afraid to make.
The Major Gift Metrics You Need to Track
On average, 88% of a nonprofit’s revenue comes from the top 12% of its donors. This shows how crucial major gifts are to an organization’s overall fundraising strategy. Additionally, major donors not only provide nonprofits with sustained financial security but are often co-creators of many programs and initiatives. Learn how to track major gift metrics to succeed with your major donor program.
Nonprofit Video Marketing is Your Organization’s New Best Friend
Studies consistently show that businesses using video marketing have phenomenally increased their lead generation. Your nonprofit can enjoy the same success by using video to market your planned and major gifts programs. Here’s why a nonprofit video marketing program is so important for your fundraising efforts.