To say that the last year-plus has presented challenges for the philanthropy world is the very definition of an understatement. Nonprofits across the country have been forced to close their doors. Others might not make it through 2021. Meanwhile, the need for nonprofits has risen sharply, driven by the pandemic, natural disasters, and a host of other challenges that seem, at times, never-ending.
Will a positive attitude alone make you succeed? No. You need far more than that if you want to be successful. Here’s why a positive outlook is worthless, unless you have more in your quiver.
As fundraising professionals, we often make mistakes that discourage donors, instead of encourage them. Don’t do that! Instead, inspire and engage them. Here’s how!
For years, these individuals have been in the background dressed up at your galas. They have introduced you and your staff to their peers and professional colleagues and have assisted at the registration tables for your events. They highlight articles in newspapers or trade journals relevant to your sector and share them with your communications and development staff. They may even go out of their way to send you marketing materials from other organizations that solicit their hard-earned dollars. But you need to acknowledge donor mortality.
Valuable resource: Summary of Robert Sharpe’s white paper The Pandemic & Philanthropy: What Have We Learned and Where Do We Go from Here? Based on input from charitable organizations across the country and professional advisors for nonprofits and philanthropists. Here’s what pandemic philanthropy has taught us…
I do not recall where I collected this information, but I just found it in the “back of my drawer.” Good motivation to start off the week. Here are some empowering career thoughts for you!
Grown powerful elephants can be tied down in their place with a thin rope around their neck. It doesn’t seem to make sense. Is your nonprofit – like these elephants – tied down by self limiting beliefs?
Executive directors looking to host more productive board meetings at small to mid-sized nonprofits with budgets ranging from $1-$10 million. Overall, this will focus on how software can help engage leadership in board meetings.
Burgers and marketing: Years ago, you would have hopped in the car and searched for a restaurant with a full parking lot and plenty of local license plates. Now you start surfing the internet using Yelp and TripAdvisor. So what? Did you know that your donors are doing the same thing… going online, looking for donor testimonials?
How does your organization retain its donors? Do you stay in touch frequently, letting them know what’s happening in your quest to make the world a better place. Do you show them how their support is changing lives? Do you keep the bond you initially created with them strong? Do you send thank-you cards or postcards “just because?” Here’s how to really focus on donor stewardship.
Making Estate Planning Accessible, Simple, Personal, Secure and FREE!
Bequests are up, cash is down. Empower your donors to plan their will and invest their legacy in the cause they support the most.
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