After a long and fruitful life, Age-Based Marketing is dead. Cause of death? The New Economy, youthful Baby Boomers and just plain old age. Once upon a time, Americans marched a predictable path: From high school to college to career to marriage to family to retirement and then the golf course in Florida. That’s all changed. Today, many 50- and 60-year-olds are launching businesses, reinventing their careers and some are even starting new families. It used to be we could market products and services based on the age of our target audience, but that strategy, like your Filofax, rotary phone
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