CATEGORY

Viken Mikaelian

Viken Mikaelian founded PlannedGiving.com in 1998 and has spent nearly three decades advising and training nonprofit professionals responsible for billions in charitable gifts. He has presented at over 500 fundraising conferences and is widely published on planned giving strategy. Viken is the publisher of GIVING Magazine and founder of Philanthropy.org.
Do Planned Giving Newsletters Work?
Planned Giving Marketing
Viken Mikaelian

Do Planned Giving Newsletters Work?

I just love Tom Ahern’s sarcastic line: “Oh, goody! Look what’s come in the mail, honey. It’s the latest issue of our death brochure. Round up the kids!”

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It Is Hard to Be Simple
Planned Giving Marketing
Viken Mikaelian

It Is Hard to Be Simple

You can’t believe how hard it is for people to be simple, how much they fear being simple. They worry that if they’re simple, people will think they’re simpleminded. In reality, of course, it’s just the reverse. (~ Jack Welch, CEO General Electric.)

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How to Handle Sticky Situations Before They Happen
Stewardship and Relationships
Viken Mikaelian

Thanks, But No Thanks.

Legacy society member brings girlfriend to all organization events. She also attends events without him. She puts off other members by over-imbibing and being more outspoken than Whoopie Goldberg.

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The Goldilocks Rule
Planned Giving Marketing
Viken Mikaelian

The Goldilocks Rule

Nonprofit board members who serve on their investment advisory committees have a dual fiduciary role to perform: 1) They must protect the intent of the donor and the long-term viability of their organization; and 2) They have to manage endowment assets to provide a reasonable amount of income to support the causes that the funds are earmarked for.  

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Are You a “Binge Fundraiser?”
Planned Giving Marketing
Viken Mikaelian

Are You a “Binge Fundraiser?”

The classic cry of the binge fundraiser is “Oops… gifts are slow to come in. I guess I’d better send out a mailing.” If you find yourself in the middle of a quiet spell, thinking that a few actions, a couple of phone calls and a mailing here and there will get things moving again, you need to rethink your strategy.

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Donor Events. Fun for Business?
Stewardship and Relationships
Viken Mikaelian

Donor Events. Fun for Business?

  The Gala Gambit: How Much Did Your Donor Event Really Cost? It’s no secret that some fundraisers rely on elaborate gimmicks and donor events to separate money from donors’ wallets. In a Disney movie, Daddy Warbucks would come to the rescue, expecting nothing in return for his donation but a feeling of peace and goodwill at the end of the day. Reality is very different, though, because most donors want something more than a clear conscience in return for

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Wise Women Estate Planning
Estate & Gift Planning Fundamentals
Viken Mikaelian

Estate Planning for Women

Women hold a large percentage of this nation’s wealth, yet most don’t have an estate plan. Show those who care about your mission the value of estate planning, and they’ll be encouraged to include a charitable gift to you. Simple … donor and attorney friendly … and to the point.

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Simple Planned Gifts to Market This Year
Planned Giving Marketing
Viken Mikaelian

Simple Planned Gifts to Market This Year

Did you know that more than 90% of planned gifts are beneficiary designations? And by simply promoting beneficiary designations to your prospects, your organization will see its endowment grow by leaps and bounds. [Here’s a handy Beneficiary Designations Gift Planning Toolkit you can use.] Why? What makes this particular planned gift so attractive? It’s the simplicity. Giving a beneficiary designation is literally as easy as filling out a form. The form names the individuals and charities you want to support,

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10 Habits of Successful People
Self Improvement & Career
Viken Mikaelian

10 Habits of Successful People

Here are ten tips that I’ve developed by studying — and emulating — the habits of people who live the good life.

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Giving Magazine, Karen Alonso on Cover, United Way Las Vegas, AFP Chapter President

Giving Magazine

For those who drive change — not watch it. Join the top 1%.

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