From Likes to Donations: The Currency of Nonprofit Marketing

You’ve seen it before: a nonprofit posts about a successful event on its Facebook page (or LinkedIn, or Twitter, or Pinterest, or…) and racks up thousands of likes and shares. The team high-fives and takes a bow and … then what happens?

Understanding the Key Differences Between Trustor and Trustee

A picture of the word "trustee" as a jigsaw puzzle piece, to illustrate a blog explaining the difference between a trustor and a trustee.

In the realm of estate planning and trust management, the terms “trustor” and “trustee” are often used. However, many people find it challenging to differentiate between these two roles. Both the trustor and trustee play critical parts in the creation and management of a trust, but their responsibilities and functions are distinct. This article aims to clarify the differences between a trustor and a trustee and provide an in-depth understanding of their respective roles.

Comprehensive Guide to Holographic Wills

Older woman handwriting her will

Understand the essentials of holographic wills and why you might need more than just a handwritten will. Learn about their validity, legal requirements, and limitations.

10 Reasons to Donate from Your Retirement Plan

An image of a red heart held between fingertips over a stack of money from a nearby piggy bank, to accompany a PlannedGiving.Com blog on making a gift to a nonprofit from your retirement plan.

Donating from your retirement assets can potentially save your heirs from double taxation. By making a gift to a 501(c)(3) nonprofit, there’s no income or estate or inheritance tax due on your retirement plan assets passing to them. Plus, you can also take advantage of the IRA Charitable Rollover or make gifts that count as your RMD. And the best part? You can make a big impact on a cause you care about while investing in your own legacy and long-term happiness. Find out more about the benefits of donating from your retirement plan.

Mastering Planned Giving Conversations: Top Tips

A picture of two white women sitting at a desk and chatting, to illustrate a PlannedGiving.Com post about having an effective planned giving conversation.

Talking to donors about planned giving can be a game-changer for your nonprofit’s future. Planned giving, or including a charitable gift in a will or trust, provides a powerful way for supporters to contribute without impacting their everyday finances. Despite its potential, initiating conversations about legacy giving can be challenging. How do you bring up the topic without feeling awkward or intrusive? How can you convey the profound impact of such gifts while making the process simple and appealing?

10 Important Reasons Why Everyone Needs a Will

Gathered family and children with dog in the middle all sitting on a sofa

Over 60 percent of all Americans are missing a critical legal document: Their last will and testament. While there are a lot of important reasons to create a will and keep it updated, here are the Top 10.