Fundraising analytics are important for the health of your non-profit’s development program. Without basic wealth and demographic information, you won’t be able to effectively fundraise from those in your non-profit’s CRM. If your database doesn’t provide basic fundraising analytics, you can, with a little work, do it yourself. Here’s how to do it effectively.

Don’t let gift planning misconceptions get in your way.  They’re just an opportunity for a conversation about what gift planning can really do for your nonprofit. Here are the most common misconceptions about charitable gift planning, and how you can handle them quickly and effectively with your donors.