CATEGORY
Practical approaches nonprofits use to encourage legacy gifts and long-term donor commitment. This category examines proven strategies, organizational models, and planning insights that support sustainable charitable giving.
So you think you’re good at multitasking? You can talk on the phone, write an email and schedule a dentist appointment online all at once, can you? Scientific studies show that’s not true. It’s time to stop multitasking, before you destroy your productivity!
James Gamble, of Procter & Gamble fame, once said, “Any fool can create a bar of soap. It takes a genius to sell it.” P&G’s genius was focusing on the fact that the soap floated — making it easy to find in the tub — not on how the soap was made.
Don’t let legislation paralyze your planned giving marketing efforts.
Your donors will be asking about SECURE, so you’d better know the facts and be ready with the answers — all of the answers. You need to position yourself as an expert resource.
We are studying the SECURE Act and its effects on Philanthropy. We will release our take and advise effective ways you can shift your marketing focus to raise more and larger gifts.
Six fundraising experts discuss the future of planned giving and the movement to merge planned giving with major gifts and principal gifts.
Guess what. You’re closer to a millionaire than a millionaire is closer to a billionaire.
If you’re not pursuing planned gifts, the nonprofit next door is. If they win the heart of your donors, your cash gifts will follow out the door, too.
Are you relying on dumb ways to seek donations? A few years ago, a darkly humorous Australian public service ad to promote railway safety went viral. Called “Dumb Ways to Die,” the campaign was set to a catchy song with lyrics including, Set fire to your hair. Poke a stick at a grizzly bear. Eat medicine that’s out of date. Use your private parts as Piranha bait. I have to admit, it was catchy enough (definitely not vanilla marketing!) to
“It’s never government, the economy, or tax laws that are our enemy. It’s ourselves.”— A CEO of a healthcare foundation, remaining anonymous.
Free Online Will & Estate Planning Tool for Charitable Giving
A donor-facing estate planning tool designed to help document charitable intent.
For those who drive change — not watch it. Join the top 1%.