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Strategies and best practices for communicating planned giving effectively. Covers messaging, content development, digital presence, donor education, and positioning planned giving as a core component of fundraising strategy.
Most smaller charities and almost all Americans do not understand the importance of a Community Foundation and how it serves the public. Here’s why community foundations are so important, and how they can help your non-profit thrive.
Figuring out your mission positioning can be tough during down markets and time of economic uncertainty. Cutting marketing activity right now is risky, contrary to what you might think. You’ll save on the short term, but lose in the long-term.
Does your nonprofit need and endowment? The answer is almost certainly “yes.” In this article, we discuss the reasons why endowments are so important and the different ways you can help your organization succeed by building an endowment starting this year.
Traditional planned giving newsletters were great in the 60’s. Today, these Mesozoic tools will soon be extinct.
To say that the last year-plus has presented challenges for the philanthropy world is the very definition of an understatement. Nonprofits across the country have been forced to close their doors. Others might not make it through 2021. Meanwhile, the need for nonprofits has risen sharply, driven by the pandemic, natural disasters, and a host of other challenges that seem, at times, never-ending.
As fundraising professionals, we often make mistakes that discourage donors, instead of encourage them. Don’t do that! Instead, inspire and engage them. Here’s how!
So, What’s In a Name? Plenty — especially when it comes to naming your legacy society. Choose the wrong name, and you’ll struggle to attract (let alone keep) members. Choose the right name, and your membership will grow and thrive.
We worked with a client that’s a women’s breast cancer foundation with over two million Facebook followers. This is very impressive. So how did they do it?
It’s true — a kid with a kite! There’s a lesson that fundraisers can learn from the history of Niagara Falls — specifically, about a suspension bridge that, from 1855 to 1897, connected the United States to Canada over the roaring waters. This clearly shows how marketing is behind everything. (And, in a roundabout way, the steps you need to take to establish a planned giving program!)
Any fundraiser can raise more and larger gifts by using our proven marketing tools, because they get the point across to your donors without stress or hassle. Use this article to learn how to write effective planned giving ads for your non-profit!
Free Online Will & Estate Planning Tool for Charitable Giving
A donor-facing estate planning tool designed to help document charitable intent.
For those who drive change — not watch it. Join the top 1%.