Category: Planned Giving Marketing

Thank you acknowledgement card
Planned Giving Marketing
Caitlin Fillmore

Thank “You.” Who Gets Gratitude?

In any given year, donors may give you thousands quarterly via a mailed check or an online donation for $0.12 that you are not sure was on purpose. It begs the question – is a gift, a gift? Does everybody at your nonprofit feel the same about these two examples? Has your organization ever stopped to consider exactly which donors get what thank-yous at your nonprofit? Take time in the new year to outline the expectations and procedures for thanking at your nonprofit to establish an essential best practice.

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A picture of a magnifying glass focused on a toy wooden building, to illustrate a plannedgiving.com post encouraging nonprofits to accept gifts of real estate.
Planned Giving Marketing
Viken Mikaelian

Accept Real Estate: Risk Free

Is Your Nonprofit Accepting One of the Most Powerful Gift Types? If you’re not accepting gifts of real estate, you’re missing out on a very

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Hello January with a cup of coffee on desk
Planned Giving Marketing
Caitlin Fillmore

How to Focus your Fundraising in January

After the fundraising marathon of November and December, thinking about another development strategy in January may seem like going overboard. However, a built-in requirement for every nonprofit in the United States provides an inspiring place to add extra stewardship at a key time of year.

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Prompting people to consider their mortality is not easy, but these conversations are deep and important. Everyone needs an estate plan.
Planned Giving Marketing
Viken Mikaelian

Planning for Mortality

I’ll never forget the first time my wife and I met with our lawyer to create our estate plans. When do you pull the plug if a partner is terminally ill? What happens if we both die in an accident at the same time? Who do we trust to be an executor? It was, in many ways, a grim task, and I could see why so many people put it off.

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Planned Giving Marketing
Caitlin Fillmore

New Year, New NPO! Popular Nonprofit New Year’s Resolutions

It’s almost 2024! To celebrate the crest of another year, here are five of the most potent New Year’s resolutions for nonprofit professionals. Enjoy these quirky resolutions for the nonprofit professional in your life. From losing weight to falling in love.

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Father and son communicating
Planned Giving Marketing
Wayne Olson

Make Your Words Work for You

We can have the greatest product, mission, or idea in the world, but if no one hears it, what good is it? At the same time, we can whisper a good idea, and it can change the world.

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Policy Folders
Planned Giving Marketing
Caitlin Fillmore

Keep Your Gift Acceptance Policy Strong

The idea of your organization receiving a windfall may seem like only the stuff of dreams. But with stories of nonprofits experiencing unexpected major gifts happen all the time. When a donor chooses to give their wealth to your organization, will you be ready?

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