Will a positive attitude alone make you succeed? No. You need far more than that if you want to be successful. Here’s why a positive outlook is worthless, unless you have more in your quiver.
Nonprofit Loyalty: Are You Worthy of Being Adopted?
The plain, unvarnished truth is that traditional wealth screening tools simply do not work in planned giving. Here’s why nonprofit loyalty matters – and how you can gain it for your nonprofit!
The Future of Planned Giving
Six fundraising experts discuss the future of planned giving and the movement to merge planned giving with major gifts and principal gifts.
You Need a Planned Giving Program
If you’re not pursuing planned gifts, the nonprofit next door is. If they win the heart of your donors, your cash gifts will follow out the door, too.
Dumb Ways To Seek Donations
Are you relying on dumb ways to seek donations? A few years ago, a darkly humorous Australian public service ad to promote railway safety went viral. Called “Dumb Ways to Die,” the campaign was set to a catchy song with lyrics including, Set fire to your hair. Poke a stick at a grizzly bear. Eat […]
How Far is Too Far?
“It’s never government, the economy, or tax laws that are our enemy. It’s ourselves.”— A CEO of a healthcare foundation, remaining anonymous.
Annual Giving vs. Planned Giving
Annual giving tends to focus on immediate needs. Planned giving is more focused on long-term growth. Although we need both, focusing on long-term growth creates stability.
10 Planned Giving Excuses Debunked
What’s the big deal about planned giving anyway? When it comes to things we don’t understand, or may be intimidated by, there’s always a reason to avoid taking a closer …
Donor Events. Fun for Business?
The Gala Gambit: How Much Did Your Donor Event Really Cost? It’s no secret that some fundraisers rely on elaborate gimmicks to separate money from donors’ wallets. In a Disney movie, Daddy Warbucks would come to the rescue, expecting nothing in return for his donation but a feeling of peace and goodwill at the […]