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Dumb Ways To Seek Donations

Dumb Ways To Seek Donations

Giving,  Major Gifts,  Marketing Planned Giving,  Planned Giving Marketing

Are you relying on dumb ways to seek donations? A few years ago, a darkly humorous Australian public service ad to promote railway safety went viral. Called “Dumb Ways to Die,” the campaign was set to a catchy song with lyrics including, Set fire to your hair. Poke a stick at a grizzly bear. Eat […]

May 15, 2019 / 0 Comments
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How Far is Too Far?

How Far is Too Far?

Giving,  Major Gifts

“It’s never government, the economy, or tax laws that are our enemy. It’s ourselves.”— A CEO of a healthcare foundation, remaining anonymous.

April 1, 2019 / 0 Comments
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Annual Giving vs. Planned Giving

Annual Giving vs. Planned Giving

Annual Gifts,  Major Gifts,  Planned Giving Marketing

Annual giving tends to focus on immediate needs. Planned giving is more focused on long-term growth. Although we need both, focusing on long-term growth creates stability.

March 30, 2019 / 0 Comments
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10 Planned Giving Excuses Debunked

10 Planned Giving Excuses Debunked

Bequests,  Major Gifts,  Marketing Planned Giving,  Planned Giving for Financial Advisors,  Planned Giving Marketing

What’s the big deal about planned giving anyway? When it comes to things we don’t understand, or may be intimidated by, there’s always a reason to avoid taking a closer …

June 2, 2018 / 0 Comments
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Donor Events. Fun for Business?

Donor Events. Fun for Business?

Annual Gifts,  Giving,  Major Gifts,  Marketing Planned Giving,  Planned Giving Marketing,  Relationships

  The Gala Gambit: How Much Did Your Donor Event Really Cost? It’s no secret that some fundraisers rely on elaborate gimmicks to separate money from donors’ wallets. In a Disney movie, Daddy Warbucks would come to the rescue, expecting nothing in return for his donation but a feeling of peace and goodwill at the […]

April 6, 2018 / 0 Comments
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