CATEGORY

Giving

Stack of U.S. hundred dollar bills flying through the air against a dark background, symbolizing money and donations
Giving
Viken Mikaelian

In a World of Trillions, We Still Count Every Dollar

Originally Published August 16, 2010. Updated for April, 2025. Why Small Gifts Still Matter—And How to Show Donors Their Impact Over 40 years ago, comedian Steve Martin did an inflation routine that featured the line, “Gee, I got four dollars; I think I’ll throw it out into the street.” This came during the gas strikes and economic upheaval of the 1970s, when Americans were tightening their belts and discovering—often painfully—that a dollar doesn’t always go as far as it used

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Mother carrying daughter at sunset on the beach
Giving
Jack Miller

Little Jessica

Before she became ill, I used to see Jessica every Sunday night when her parents came to play in the little mixed-couples pickup basketball league at the gym. At that time — and this was thirty years ago — Jessica was about one year old. Cute kid. An only child who was barely talking yet.

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Donors Don’t Just Give; They Invest
Bequests
Viken Mikaelian

Donors Don’t Just Give; They Invest in a Nonprofit

Donors like to do more than just give — they like to feel like they are investing in the nonprofits they support. Investing means feeling like they are part of the organization and partially responsible for its success. If you want donors to give more to your organization, you need to find ways to help them feel as though they are investing, not simply making a donation.

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Crypocurrency-Nonprofit-Gifting
Giving
Viken Mikaelian

Cryptocurrency: The Next Gifting Frontier

Ethereum. Doegecoin. Ripple. Litecoin. Stellar. Bitcoin. Unless you’re familiar with cryptocurrency, those names probably look like something straight out of a science fiction story. But it’s no fiction: Cryptocurrency presents a huge—and largely untapped—opportunity for nonprofits.

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Let Donors Know: Philanthropy Is Here to Stay
Giving
Viken Mikaelian

Let Donors Know: Philanthropy Is Here to Stay

In 1900 they predicted that C, X and Q would vanish from our alphabet. 10 years later it was predicted we would have flying bicycles. The U.S. Congressional Calendar predicts that philanthropic incentives may be legislated out of existence sometime soon. That’s not going to happen. Philanthropy is here to stay!

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Rate Tables and Hard Numbers in CGA Ads
Charitable Gift Annuity
Viken Mikaelian

Rate Tables and Hard Numbers in CGA Ads

Fact: Charitable Gift Annuity (CGA) rate tables or gift illustrations/examples really don’t work well. Non-profits want them in their CGA marketing pieces because they see them in everyone else’s stuff, but the reality is that they rarely bring in a gift.  Or bring in the wrong type of gift. Instead, focus on donor stories in your CGA ads and other marketing!

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Dumb Ways To Seek Donations
Giving
Viken Mikaelian

Dumb Ways To Seek Donations

Are you relying on dumb ways to seek donations? A few years ago, a darkly humorous Australian public service ad to promote railway safety went viral. Called “Dumb Ways to Die,” the campaign was set to a catchy song with lyrics including, Set fire to your hair. Poke a stick at a grizzly bear. Eat medicine that’s out of date. Use your private parts as Piranha bait. I have to admit, it was catchy enough (definitely not vanilla marketing!) to

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Giving Magazine, Karen Alonso on Cover, United Way Las Vegas, AFP Chapter President

Giving Magazine

For those who drive change — not watch it. Join the top 1%.