Give and Take

15 Conversation Starters With Your Donors
Relationships
Patrick O'Donnell

15 Conversation Starters With Your Donors

Even the most socially adept among us need a little help to get the conversation started. That’s why we’ve developed these 15 conversation starters along with the “why” behind each one. Use them the next time you meet with a donor or prospect. They’ll help break the ice, establish trust, and get you started on the path to building a meaningful, mutually beneficial relationship. 

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Planned Giving is "Hot" These Days
Sustainability
Viken Mikaelian

Planned Giving is “Hot” These Days

As more uncertainty rattles the markets and the economic downturn deepens, donations will dry up. Even your most consistent donors will reevaluate their charitable giving as the threat of a recession looms. And the Wall Street roller-coaster will affect stocks as well as cash.

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Only the Rich and Famous Have Wills
Bequests
Viken Mikaelian

Only the Rich and Famous Have Wills

Why do only rich people have wills? Because they have the luxury to afford it. NOT. I think you’ll be surprised at the number of rich and famous people who did not have a will—or didn’t have an updated will—when they left this earth. Each eventually left behind a fortune, but millions (and millions!) of dollars was wasted on lawyers, avoidable taxes, and lawsuits.

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Sustainability
Patrick O'Donnell

Why Your Church Desperately Needs a Planned Giving Program

I remember sitting in church with my parents one hot, summer Sunday morning a long time ago. I stared at the shifting patterns the sunlight made as it shone through the stained-glass windows. I shoved a hymnal around in circles on the pew next to me, desperately pretending it was the car taking me home to watch cartoons and eat pancakes for breakfast.

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Sustainability
Viken Mikaelian

Planned Giving is “Hot” these Days

As more uncertainty rattles the markets and the economic downturn deepens, donations will dry up. Even your most consistent donors will reevaluate their charitable giving as the threat of a recession looms. And the Wall Street roller-coaster will affect stocks as well as cash.

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Does a Donor Need a Lawyer to Draft a Will?
Bequests
Viken Mikaelian

Does a Donor Need a Lawyer to Draft a Will?

Have you experienced the passing of a loyal donor who forgot to leave you in her estate plan?
Sadly, it happens often. Many don’t create a will at all — leaving their families with an emotional and financial mess and risking the government to handle their estate..

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Trust is The Most Important Element of Fundraising
Relationships
Viken Mikaelian

Trust is The Most Important Element of Fundraising

Achieving trust doesn’t happen overnight. It takes time, persistence, consistency, and dedication. It also takes audience awareness of your “brand.” And creating that awareness means consistent marketing — an investment far too many nonprofits are afraid to make.

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The Major Gift Metrics You Need to Track
Major Gifts
Viken Mikaelian

The Major Gift Metrics You Need to Track

On average, 88% of a nonprofit’s revenue comes from the top 12% of its donors. This shows how crucial major gifts are to an organization’s overall fundraising strategy. Additionally, major donors not only provide nonprofits with sustained financial security but are often co-creators of many programs and initiatives.

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Video is Your Nonprofit’s New Best Friend
Planned Giving Marketing
Viken Mikaelian

Video is Your Nonprofit’s New Best Friend

Studies consistently show that businesses using video marketing have phenomenally increased their lead generation. Your nonprofit can enjoy the same success by using video to market your planned and major gifts programs.

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Making Estate Planning Accessible, Simple, Personal, Secure and FREE!

Empower your donors to plan their will and invest their legacy in the cause they support the most.

Reach out! We look forward to hearing from you soon.

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