Uncategorized
Copywriting Lessons from the Church
These funny headlines will make you laugh. And get inspired. Enjoy.
Viken Mikaelian
August 20, 2019
No Comments
These funny headlines will make you laugh. And get inspired. Enjoy.
Again and again, Dr. Russell James found that formal and technical terms reduce the chances that a prospective donor will be interested in making a planned gift. And we’ve been saying that since 1998. Yet, many nonprofits still do not take the advice.
If you’re not pursuing planned gifts, the nonprofit next door is. If they win the heart of your donors, your cash gifts will follow out the door, too.
Average people hate Mondays, and refer to Wednesday as “hump day” and then “Thank God it’s Friday.” If you are a leader, you should enjoy it all. The average consciousness lives for the weekend.
Recently, an IT functionary at a large Midwestern institution convinced the Development team to produce their planned giving website in-house. It took them 8 months.
Planned gifts are not always deferred. Some provide immediate cash, some come in sooner than you think, and here are a few tips to accelerate them.
People often ask me about my life. What’s my background? Where’s my accent from? Where did I grow up? Where did you meet your wife? One of these days I’ll get around to answering all that… But the most common question I get is, “Viken, how did you get into planned giving?” Answer: By Accident.
Fundraising professionals focus on income as a measure of giving ability. The worried fundraiser thinks this way. “The prospective donor won’t give, because she won’t save money by being charitable. I won’t raise enough money to make my annual goals. My charity won’t accomplish its mission, and I’ll lose my job. What am I going to do?”
Becoming part of our network is a unique experience. You’ll receive timely communiqués, learning opportunities, webinars, client hours, get to try out new tools. We’re like a “central clearinghouse” for cutting-edge discoveries about marketing and other forms of intelligence drawn from thousands of thought leaders.
If you’re new to planned giving, you’re lucky you found this page. Established program? It’s a good refresher and has useful tips for your team.