Any fundraiser can raise more and larger gifts by using our proven marketing tools, because they get the point across to your donors without stress or hassle. Use this article to learn how to write effective planned giving ads for your non-profit!
In 1900 they predicted that C, X and Q would vanish from our alphabet. 10 years later it was predicted we would have flying bicycles. The U.S. Congressional Calendar predicts that philanthropic incentives may be legislated out of existence sometime soon. That’s not going to happen. Philanthropy is here to stay!
If you’re advertising that annuity rates are about to go down, you’re essentially shouting “Come and get it before it’s too late!” That makes you sound like you’re Kmart, running a Blue Light Special. Leave the CGA rates (charitable gift annuity rates) to wall street!
Your donors and prospects are online researching – And their numbers are growing. If you don’t have a compelling web presence, you simply do not exist. Here’s why your planned giving website needs to be kept up to date, and how to do it easily!
An effective donor story elicits a natural identification in your prospects. “That’s me!” is their response as they read it.
U.S. seniors use the Internet more than their younger counterparts and are the fastest growing sector of the PC-purchasing public. And according to Pew Research, four out of ten seniors now own smartphones, which is more than double than in 2013. And the rate of online adoption also increases with wealth.
Overkill marketing is a simple way to get your prospects tune you out without trying. Don’t make that mistake. Here’s how to market the right way to keep your donors giving year in and year out.
When you market planned gifts, you are trying to persuade people to do something that most of them don’t even want to think about – permanently transfer assets away from their control and that of their families. Here’s how to do planned giving marketing the right way!
The plain, unvarnished truth is that traditional wealth screening tools simply do not work in planned giving. Here’s why nonprofit loyalty matters – and how you can gain it for your nonprofit!
When you hear fundraising advice that sounds to “salesy,” are you someone who thinks, “golly, gee! My fundraising prospects are smarter than that!” Well, I’ve got news for you… they’re not!
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