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Are You Sending Out Death Brochures?

Are You Sending Out Death Brochures?

Bequests,  Marketing Planned Giving,  Planned Giving Marketing,  Relationships

That canned “planned giving newsletter” you’re paying for is viewed by your recipients as a “death brochure” and is going right into the trash. Spend your money wisely. (By Tom Ahern)

April 27, 2018 / 0 Comments
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“Entry-Level Organizations”: Wave of the Past?

Planned Giving Marketing

Recently I read online somewhere the following: [A nonprofit] is seeking a planned giving advisor. This is a junior position for a fundraiser with 3 or so years of experience who wishes to move into planned giving. Focus is on bequests, CGAs, and marketing.

September 23, 2010 / 0 Comments
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Experience Proves: You Never Know

Planned Giving Marketing

I was lying on the beach with my wife a few years back when a client buzzed through my cellphone, declaring in a sorrowful voice, “I’m going to have to apologize to all of them. In fact, I am writing the apology letter now.”

September 16, 2010 / 0 Comments
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`Worse Than No Blog At All? Bad Blogs Prove “Something for Nothing” Never Happens

Planned Giving Marketing

You’ll find it up there at the top of the list of disillusioning truths: “There ain’t no free lunch.” It’s true in fundraising, of course; but it can be obscured by the endless parade of miraculous “next big things” that tend to put our common sense out of focus. For example, the seemingly limitless marketing […]

September 14, 2010 / 0 Comments
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Planned Giving: Simple Stuff or Just for Harvard Lawyers?

Planned Giving Marketing

How do you view planned giving? Is it simple, or complicated? One of the biggest misunderstandings I see in the non-profit world is the mistaken belief that planned giving is complex and mysterious.

September 2, 2010 / 0 Comments
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