Advisors Are Influencing Your Donors About Charitable Giving … and most are leaving a critical source of funding out of their conversations.
Why? Because most advisors and attorneys do not understand how planned gifts work.
And that means the people counseling your donors on how to manage their assets are also missing out on an opportunity to weave estate planning into charitable giving. [Our research] [US Trust research on advisors and planned giving]
Charitable planning is just a small component of the training an advisor receives. Therefore, unless an advisor takes the initiative to seek further education, planned gifts are simply not in their tool bucket — and that’s a problem for nonprofits and donors alike.
That’s why we’ve developed Planned Giving Websites for Financial Advisors.
Here’s what you can look forward to:
Building relationships with advisors strengthens your relationships with donors.
Link to a turnkey landing pages developed just for you to educate charitably-minded clients about planned giving and your practice. Branded with your logo and colors. Contact us for more details on how to receive: