CATEGORY
Strategies and best practices for communicating planned giving effectively. Covers messaging, content development, digital presence, donor education, and positioning planned giving as a core component of fundraising strategy.
Inaction breeds doubt and fear. Action breeds confidence and courage. If you want to conquer fear, do not sit home and think about it. Go out and get busy. There’s a very real cost to failing to take action – it directly impacts your fundraising return on investment (your fundraising ROI). Learn more and see how to combat inaction today!
Many people think of last century as the golden age of philanthropy. They think of the huge bequests and foundations (Pew, Carnegie, Mellon, etc.) – but the truth is that today – right now – we are just entering the true golden age of philanthropy. Is your organization prepared to adjust for the new era?
Do you have any resolutions for the new year? Your non-profit does great work and needs to raise more money in order to do more good in the world. Maybe it’s time to create some new year’s resolutions to help you think big – and dream big – at your non-profit this year!
Fact: More than 60% of Americans do not have a will. That means they’ll have no say in how their estate is distributed. It also means they won’t have an opportunity to establish their legacy by leaving your nonprofit a transformative planned gift. But you have the power to change all that. Learn how, using the power of our LegacyPlanner tool!
If you feel your prospects are “really different,” chances are you’re hanging out with a few sophisticated (and detail-oriented) donors and making assumptions about the rest. My hunch is that you are alienating a majority with financial advice and high-brow messaging. Most donor prospects want simple, down-to-earth messaging that makes them want to get involved with your nonprofit!
Don’t let gift planning misconceptions get in your way. They’re just an opportunity for a conversation about what gift planning can really do for your nonprofit. Here are the most common misconceptions about charitable gift planning, and how you can handle them quickly and effectively with your donors.
As nonprofits grow and improve their fundraising capacity, they may enter into the stage of considering endowments. While investments may seem intimidating for new organizations, experienced nonprofits know that their longevity depends on them. How strong is your nonprofit’s endowment fundraising system?
Now more than ever, effective marketing is critical for a nonprofit to survive and grow its mission. Learn the fundamentals of nonprofit marketing, including branding, market research, finding your target audience, developing criteria to measure a campaign’s success, and earning your donors’ trust.
Most smaller charities and almost all Americans do not understand the importance of a Community Foundation and how it serves the public. Here’s why community foundations are so important, and how they can help your non-profit thrive.
Figuring out your mission positioning can be tough during down markets and time of economic uncertainty. Cutting marketing activity right now is risky, contrary to what you might think. You’ll save on the short term, but lose in the long-term.
Free Online Will & Estate Planning Tool for Charitable Giving
A donor-facing estate planning tool designed to help document charitable intent.
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