Planned Giving Marketing Archives

Bequests

Planned Giving and the Church

The congregation sighs and settles in for what the pastor knows is actually their least favorite Sunday. “Please take a look at the insert in your bulletin,” he continues. “You’ll see that we didn’t meet our budget again this year.” His audience knows where this is going: The church is struggling to accomplish its mission, but the congregation is not pulling its weight in terms of monetary contributions.

Viken Mikaelian February 21, 2020 No Comments

Bequests

SECURE Act / Webinar

Your donors will be asking about SECURE, so you’d better know the facts and be ready with the answers — all of the answers. You need to position yourself as an expert resource.

Viken Mikaelian January 9, 2020 No Comments

Planned Giving Marketing

Create a Legacy You’ll Never See

Planned Giving is a way to make an impact and grow a meaningful legacy — both for yourself, and for your favorite nonprofit — in ways that you likely had never imagined.

Viken Mikaelian January 2, 2020 No Comments

Planned Giving Marketing

Trust-Based Fundraising

I’ll be blunt: You can get lucky with lust, but you get married and stay married with trust. You’re probably thinking, “What does that have to do with marketing or fundraising?” Well … read on …

Viken Mikaelian December 23, 2019 No Comments

Major Gifts

The Future of Planned Giving

Six fundraising experts discuss the future of planned giving and the movement to merge planned giving with major gifts and principal gifts.

Viken Mikaelian December 13, 2019 No Comments

Planned Giving Marketing

It’s the Marketing, Stupid.

Most nonprofits have a reversed Darwinian approach to new idea generation. Instead of survival of the “fittest” they strive for survival of the “safest.”

Viken Mikaelian December 8, 2019 No Comments

Planned Giving Marketing

Planned Giving: It’s About Legitimacy

Everyone focuses on the importance of planned giving from a financial perspective. When in fact, it’s about legitimacy and credibility. If you have both, the money will follow.

Viken Mikaelian December 6, 2019 No Comments

Is December a Time to Plan for Year-End Charitable Giving?

Year-End Giving

Is December a Time to Plan for Year-End Charitable Giving?

Year-end giving appeals are often poorly planned and executed. The best time to begin is between July and September, and making sure that you have a series of “touches” and not just one mailing planned.

Viken Mikaelian November 27, 2019 No Comments

Planned Giving Marketing

CRATs, nOObs, and Other Acronyms

Like cell phones, social media and text messages, acronyms have taken over our lives. But we had planned giving acronyms long before the birth of texts. What else does a CRAT stand for? Read and find out.

Viken Mikaelian November 18, 2019 No Comments

Planned Giving Marketing

A Definitive Guide to Planned Giving Newsletters

I am often asked, “Viken, do planned giving newsletters work?” Yes they do, but it is the wrong question to ask.

Viken Mikaelian October 25, 2019 No Comments

Legacy Giving in a Box

Includes

Category: Planned Giving Marketing

Planned Giving and the Church

SECURE Act / Webinar

Create a Legacy You’ll Never See

Trust-Based Fundraising

The Future of Planned Giving

It’s the Marketing, Stupid.

Planned Giving: It’s About Legitimacy

Is December a Time to Plan for Year-End Charitable Giving?

CRATs, nOObs, and Other Acronyms

A Definitive Guide to Planned Giving Newsletters