Category: Planned Giving Marketing

An image of a frustrated, grieving woman sitting over a laptop computer, to illustrate a Plannedgiving.Com blog post about the importance of women's estate planning.
Bequests
Gail Rodgers

An Estate-Planning Guide Just For Women

Did you know that on average, women live five to seven years longer than men? This means any changes in finances, inheritance, or guardianship can complicate the estate planning process. It also means women often spend more time and resources on long-term or end-of-life care.

Read More »
Coffee mug with note pad reading what legacy do I want to leave?
Planned Giving Marketing
Viken Mikaelian

How to Launch a Simple Bequest Program

Of all the planned gift vehicles, a bequest program requires the least amount of effort — but provides the maximum amount of return! A bequest program also is the perfect way to segue into closing other gifts. Bequests also make up 92% of all planned gifts.

Read More »
Planned Giving and Social Media
Planned Giving Marketing
Viken Mikaelian

Considering Social Media for Planned Giving?

The No. 1 enemy of a social media program is figuring out how to monetize it. How do you measure ROI, when — as is the case with planned giving — you might not ‘see’ results for years? That is not a question we can easily answer — at least, not honestly — because it depends on factors unique to your organization.

Read More »
Share your story
Planned Giving Marketing
Viken Mikaelian

We Want Your Stories

We’re looking to compile the largest-ever collection of bequest-related stories — and give you and your nonprofit some publicity at the same time. In short, we want any bequest-related stories you think are important, interesting, amusing or informative.

Read More »
Mother carrying daughter at sunset on the beach
Giving
Jack Miller

Little Jessica

Before she became ill, I used to see Jessica every Sunday night when her parents came to play in the little mixed-couples pickup basketball league at the gym. At that time — and this was thirty years ago — Jessica was about one year old. Cute kid. An only child who was barely talking yet.

Read More »
concerned people
Planned Giving Marketing
Viken Mikaelian

Online Will Makers: Eliminating the Stigma

I’ve always felt that encouraging donors to create a will is in the best interests of any nonprofit. After all, they can’t leave you a planned gift without one.

Read More »
Roll of Dice All 6
Planned Giving Marketing
Johnne Syverson

A Triple Impact for the CGA in 2023

Do you know what CGA’s are? Is your non profit offering them? The donor benefits are even more attractive than before, so if your nonprofit is not currently offering CGAs, now is the time to start!

Read More »
Relevance and Influence
Planned Giving Marketing
Tim Siebert

Ways for Your Nonprofit to Remain Relevant

In this fast-paced ever-changing world, the nonprofit landscape can ebb and flow on a year-to-year basis. So how does your nonprofit remain relevant while navigating the internal and external opportunities and pressures that impact the organization?

Read More »