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How donors think, decide, and engage over time. Motivation, trust, communication strategies, and the long-term relationship between donors and the organizations they support. Written for fundraisers who want to understand what drives giving — and what sustains it.
With a high profile job interview coming up, it’s important to practice some effective, job-winning strategies that can help you outshine your competition. Use these tips and strategies to prepare for – and win – the job of your dreams.
Figuring out your mission positioning can be tough during down markets and time of economic uncertainty. Cutting marketing activity right now is risky, contrary to what you might think. You’ll save on the short term, but lose in the long-term.
The planned giving world is inundated with so much legalese and technical jargon, a simple planned giving appeal letter usually reads like a privacy statement sent out by a credit card company. It’s enough to send a corporate lawyer straight to sleep — and those are the folks who write privacy statements! Appeal to emotion.
Has something like this ever happened to you? You’re at a development conference, sitting at a table with a stranger. You introduce yourself … and the person takes your friendliness as an invitation to go all in. Next thing you know, they’re telling you about a recent operation (including all the gory details) and finish it off by yanking up their shirt for a grand reveal of a very large incision scar. The same thing can happen when a nonprofit tries to track down donor information – you don’t need to know every little thing! Here’s how to find the sweet spot!
Ethereum. Doegecoin. Ripple. Litecoin. Stellar. Bitcoin. Unless you’re familiar with cryptocurrency, those names probably look like something straight out of a science fiction story. But it’s no fiction: Cryptocurrency presents a huge—and largely untapped—opportunity for nonprofits.
For years, these individuals have been in the background dressed up at your galas. They have introduced you and your staff to their peers and professional colleagues and have assisted at the registration tables for your events. They highlight articles in newspapers or trade journals relevant to your sector and share them with your communications and development staff. They may even go out of their way to send you marketing materials from other organizations that solicit their hard-earned dollars. But you need to acknowledge donor mortality.
I do not recall where I collected this information, but I just found it in the “back of my drawer.” Good motivation to start off the week. Here are some empowering career thoughts for you!
Executive directors looking to host more productive board meetings at small to mid-sized nonprofits with budgets ranging from $1-$10 million. Overall, this will focus on how software can help engage leadership in board meetings.
Burgers and marketing: Years ago, you would have hopped in the car and searched for a restaurant with a full parking lot and plenty of local license plates. Now you start surfing the internet using Yelp and TripAdvisor. So what? Did you know that your donors are doing the same thing… going online, looking for donor testimonials?
How does your organization retain its donors? Do you stay in touch frequently, letting them know what’s happening in your quest to make the world a better place. Do you show them how their support is changing lives? Do you keep the bond you initially created with them strong? Do you send thank-you cards or postcards “just because?” Here’s how to really focus on donor stewardship.
Free Online Will & Estate Planning Tool for Charitable Giving
A donor-facing estate planning tool designed to help document charitable intent.
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