Give & Take

Nonprofits often struggle to turn sporadic donors into committed major givers. Moves management offers a solution—a systematic approach that plans and tracks every interaction, or “move,” to guide donors from interest to transformational giving. By mapping out the donor journey, nonprofits can anticipate needs, personalize outreach, and build stronger, lasting relationships. This framework not only boosts gift amounts and retention but also ensures no opportunity is missed. Without it, you risk leaving transformational gifts and deeper donor connections on the table.

  Don’t Keep Them Bottled Up! Some of you who never read Forbes Magazine might think it’s just a stuffy business periodical designed for men in gray suits who dream in pie charts. But how stuffy can a magazine really be when it runs a glowing feature on “investment-grade” Scotch whisky? That’s right. Investment-grade. As in, the kind of Scotch that doesn’t go in your liquor cabinet so much as your portfolio. Because apparently, in today’s world, a bottle of booze might outperform your 401(k. And with dollar values per fifth reaching into the five and six figures, what nonprofit wouldn’t appreciate a donation of such a very special bottle of, shall we say, “liquid assets”? The Fine Art of Gifting Booze (No, Really) When canny marketers decide to pull the cork on high-end snob appeal, the sky’s the limit — at least for them. Me? My personal Scotch budget

Originally Published September 16, 2010. Updated for January, 2025. Apology Not Accepted: Why You Shouldn’t Beg for Forgiveness in Fundraising A few years back, I was lying on a beach with my wife, margarita in hand, enjoying the sound of the waves and the luxury of ignoring my phone. Naturally, that’s when it rang. On the other end was a client, panic vibrating through his voice like a dentist drilling too close to the nerve. “I’m going to have to apologize to all of them,” he moaned. “In fact, I’m writing the apology letter now.” “To who? About what?” I asked, already mentally preparing to cancel my vacation. We had just designed a planned giving brochure for him, and it was going out to over 22,000 of his prospects. My stomach twisted like a corkscrew—I was sure we had screwed it up. But (thankfully for me), it wasn’t our fault.

I’ve been in the planned giving marketing industry for 25 years, and for 25 years I’ve been saying that planned giving is a people business. If you love people, you will go far in planned giving (and in your career).