The Sexiest Seven Words in Fundraising
Once upon a time in a market far, far away, I worked at FORTUNE Magazine. In retrospect, selling advertising in FORTUNE had a lot of
Once upon a time in a market far, far away, I worked at FORTUNE Magazine. In retrospect, selling advertising in FORTUNE had a lot of
Donors typically support ten charities a year, with most of their giving focused on about four. Now I’ve never had the good fortune to work
It’s a decades-old dispute over which term, “Planned Giving” or “Gift Planning,” gives you the edge when reaching out to your prospects.
Should you ask visitors to your website to provide their email? The answer depends on what you’re offering in exchange. I was perusing a nonprofit’s
Did you know that the average American in a major city is bombarded with over 3000 messages a day? Each day the Web grows by
You can play it vanilla, or you can be heard. What will you choose? Edgy planned giving marketing gets results.
The classic cry of the binge marketer is “Oops… business is slow. I guess I’d better do some marketing and send out a mailing.” If
You’d never guess by looking at Thomas Chandler Cruikshank Bond, III, that he battled drug addiction for two decades, that he was jailed half a
So it’s settled. Direct mail is a good idea. My husband and I run a small business. A very small business. So I was
Don’t Keep Them Bottled Up! Some of you who never read Forbes Magazine might think it’s just a stuffy business periodical, but how stuffy
Making Estate Planning Accessible, Simple, Personal, Secure and FREE!
Bequests are up, cash is down. Empower your donors to plan their will and invest their legacy in the cause they support the most.
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