CATEGORY

Viken Mikaelian

Viken Mikaelian founded PlannedGiving.com in 1998 and has spent nearly three decades advising and training nonprofit professionals responsible for billions in charitable gifts. He has presented at over 500 fundraising conferences and is widely published on planned giving strategy. Viken is the publisher of GIVING Magazine and founder of Philanthropy.org.
Planned Giving vs. Gift Planning
Planned Giving Marketing
Viken Mikaelian

Planned Giving vs. Gift Planning

It’s a decades-old dispute over which term, “Planned Giving” or “Gift Planning,” gives you the edge when reaching out to your prospects.

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Are you a Binge Marketer?

The classic cry of the binge marketer is “Oops… business is slow. I guess I’d better do some marketing and send out a mailing.” If you find yourself in the middle of a quiet spell, thinking that a few actions, a couple of phone calls and a mailing here and there will get things moving again, you need to rethink your strategy.

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Who’s Your Tom Bond?

You’d never guess by looking at Thomas Chandler Cruikshank Bond, III, that he battled drug addiction for two decades, that he was jailed half a dozen times, or that he spent four years living in abandoned houses in East Baltimore. In fact, even if you had met him during most of those dark years, you never would have guessed what was really going on under his façade. He had a good job with an expense account, wore a suit and

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Year-End Giving 2012

  With the presidential election behind us and the status quo retained, what does this mean for charitable giving as we approach year-end? Over the last three months, this was the number one question on people’s minds – “What happens if after the election, we have the same parties in control of the House, Senate and Presidency? After all, there were lots of tax reform proposals out there during the campaign and we are about to go over the ‘Fiscal

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There Is Money Out There
Giving
Viken Mikaelian

There Is Money Out There

But did you hear about the doggy hotel your nonprofit is competing with? $175 per night. Your pooch can enjoy a poolside room with a view ($50 extra), an evening backrub ($25 extra), and even a bedtime story ($20 extra).

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Nonprofits Are Not Special
Planned Giving Marketing
Viken Mikaelian

Nonprofits Are Not Special: Think Like a Business

That’s right. Being a charity doesn’t magically change business, economic, or marketing realities. So think like a business. Not like a nonprofit. Because the biggest problem among nonprofits is the “non.” There are quite a few people in the nonprofit world who do not want to hear this. In fact, our least popular webinar has consistently been the one that Jeff Comfort and I presented titled, “The IRS Considers You a Business. Act Like One.” We focused very much on

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The Cocktail Party Test: Is Your Enthusiasm Contagious?
Planned Giving Marketing
Viken Mikaelian

The Cocktail Party Test: Is Your Enthusiasm Contagious?

Fundraisers can make “civilians” a little nervous when they’re around. What comments do you get when you tell folks what you do? “Ugh, I could never ask strangers for money!” “Well, I hope you didn’t bring your begging bowl with you tonight – this is a friendly party.”

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Illustration of several colored buildings tighly spaced together
Giving
Viken Mikaelian

Why Isn’t Your Organization Taking Real Estate

Real estate gifts are an underutilized opportunity in fundraising, with nonprofits missing out on substantial donations due to myths and misconceptions. Experts Chase Magnuson and Dennis Haber debunk common misunderstandings, revealing that charities can sell donated properties immediately, accept gifts with debt, and structure transactions creatively. With Baby Boomers holding over $48 trillion in wealth, much of it in real estate, now is the time to embrace these gifts. Fundraisers must educate themselves, build networks, and market real estate donations effectively to maximize impact.

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Myths (& Facts) on Planned Giving
Giving
Viken Mikaelian

Myths (& Facts) on Planned Giving

Get your board on board and let them see the value of planned giving with these Myths and Facts. You can also purchase the expanded professional version of this post in PowerPoint. Perfect for your next board meeting or legacy society event. You can also evaluate your board’s readiness here. Engaging a board is critical for long term sustainability. The board of directors plays a critical role in the growth of your organization. And since many are “community players” they

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Giving Magazine, Karen Alonso on Cover, United Way Las Vegas, AFP Chapter President

Giving Magazine

For those who drive change — not watch it. Join the top 1%.

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