An effective donor story elicits a natural identification in your prospects. “That’s me!” is their response as they read it.
U.S. seniors use the Internet more than their younger counterparts and are the fastest growing sector of the PC-purchasing public. And according to Pew Research, four out of ten seniors now own smartphones, which is more than double than in 2013. And the rate of online adoption also increases with wealth.
Overkill marketing is a simple way to get your prospects tune you out without trying. Don’t make that mistake. Here’s how to market the right way to keep your donors giving year in and year out.
When you market planned gifts, you are trying to persuade people to do something that most of them don’t even want to think about – permanently transfer assets away from their control and that of their families. Here’s how to do planned giving marketing the right way!
The plain, unvarnished truth is that traditional wealth screening tools simply do not work in planned giving. Here’s why nonprofit loyalty matters – and how you can gain it for your nonprofit!
When you hear fundraising advice that sounds to “salesy,” are you someone who thinks, “golly, gee! My fundraising prospects are smarter than that!” Well, I’ve got news for you… they’re not!
Here’s a quick summary of the CARES Act, and how it relates to your nonprofit organization.
If you want your planned giving websites to do more than just take up space – if you want it to actually communicate with your prospects and motivate them to plan a gift – here are the features to look for, and the ones to avoid.
As we settle into another month of staying indoors, a lot of people and so-called experts are making a lot of speculations about what’s next — for public health, for the economy, for our society as a whole. Here’s what we think the fundraising future holds…
Even if I knew that tomorrow the world would go to pieces, I would still plant my apple tree. ~ Martin Luther
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