Viken Mikaelian

Two Men Having a Difficult Legacy Conversation
Stewardship and Relationships
Viken Mikaelian

Initiating the Legacy Conversation

My Dad never wanted to talk about creating a will. “Don’t worry,” he’d say, “It’s not like I’m going to die tomorrow.” Then he’d change the subject—usually to the tomatoes he was growing—because he found talking about planning his estate too uncomfortable. Guess what? My Dad died without ever making that estate plan.

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Planning your will online
Estate Planning
Viken Mikaelian

Online Will Planning: the Good, the Bad, and the Ugly

Over the past few years there has been a proliferation of online will planners, spurred on in large part by the number of people who adopted a no-contact, do-it-yourself approach to everything they could during the pandemic. Some are embracing the wave, some are despising it. Join our webinar to find out more.

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Boost your fundraising strategy
Planned Giving Marketing
Viken Mikaelian

10 Ways to Boost Your Nonprofit Fundraising Strategy

There are thousands of fundraising tactics out there—hundreds of ways to find donor, to communicate with them, and to ask them for money. There are some things that every nonprofit can be doing to raise more money and boost their development program. Here are ten ways to boost your nonprofit fundraising strategy.

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cat got your tongue
Planned Giving Marketing
Viken Mikaelian

Cat Got Your Tongue? Learn How to Start the Planned Giving Conversation

Even seasoned fundraisers sometimes have trouble initiating a conversation. However when you possess the ability to have an effective, engaging conversation, your prospects suddenly turn into donors; your donors turn into repeat donors; planned gifts increase, along with major and annual gifts; and your reputation grows (along with your career).

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365 Opportunities Year End Giving
Year-End Giving
Viken Mikaelian

Are You Ready for Year-End Giving?

The year-end giving season is coming fast, and there’s a lot to get done if you’re a fundraiser. After all, at least half of all nonprofits receive the majority of their annual donations during the holiday season. And according to studies by Network for Good, 12% of all giving happens in the last three days of the year! Use these tips to learn how to build a great year-end fundraising strategy for your non-profit.

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multi channel marketing
Planned Giving Marketing
Viken Mikaelian

Online Will Planning Does Not Replace Planned Giving Websites

Online will planning is the latest tool in fundraisers’ arsenal—and it’s taking over the internet by storm as more nonprofits realize its potential. But online will planning tools can not replace your planned giving website. Instead, focus on using both tools as part of an integrated planned gift strategy for your non-profit.

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Importance of Estate Planning
Planned Giving Marketing
Viken Mikaelian

The Importance of Estate Planning

Do you have an estate plan? Many people think estate planning is unnecessarily complicated – but it doesn’t need to be. A qualified estate attorney or easily accessible online tools can help you create a will that will make things easier on your heirs and ensure that your wishes are known to those who follow you.

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Fundraising Image with Growing Plant and Money
Planned Giving Marketing
Viken Mikaelian

The Most Frightening Words in Nonprofit Fundraising — and What We Do so You Don’t Say Them

I’ve written before about the dangers of the DIY (do-it-yourself) mentality in nonprofit fundraising. The most frightening thing is the amount of time you’ll spend doing everything but meeting with donor prospects. Here’s how you can make your fundraising more successful by outsourcing some of your development needs to outside fundraising experts.

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Workus Interruptus
Self Improvement & Career
Viken Mikaelian

Workus Interruptus

Endless texts, tweets, emails, calls, chats, IMs, Facebook updates… What do all these things have in common? They’re all fundraising work interruptions! When it comes to development, you need to put the hours in. Here’s how to avoid all the interruptions that are stopping you from raising the money your nonprofit needs to thrive!

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