There are all kinds of planned gifts — including those that allow you to leave personal property to a nonprofit.
To Junk Mail, or Not to Junk Mail…Is That the Question?
Listen: there’s a grassroots rebellion against direct mail marketing. For example, CatalogChoice.Org, a nonprofit “do not send” registry for consumers and companies who want to stem the flood of unwanted catalogs and other junk mail they receive, has served more than a million individuals and businesses since its founding in 2007. And while — at […]
Prevent Fundraising Blackouts by Saving Donor Energy
The more you stress your prospect, the more demands you make upon them, the more likely they are bail on you. Here are some tips on how to keep ‘em sweet.
Mr. Cameron Has Something to Tell You
William John Cameron (1879-1953) really lived the kind of life you would expect in an adventure novel or a Hollywood movie. We want to establish that to begin with, to counter any idea that he’s famous just for coming up with colorful aphorisms. The son of Manitoba pioneers, “W.J.” Cameron was one of 13 children […]
Personalizing the Grey Flannel Suit — Part II: Seeing, Hearing, and Building Familiarity
Personalization is the key to attracting prospects, optimizing donor relationships, and maximizing the donations that result from them.
Shouting at Nobody Are You Wasting Your Best Stuff on the Peanut Gallery?
A beautiful sunny autumn day in Southeastern Pennsylvania and the local strip mall was crowded with shoppers enjoying themselves… All except one.
Who Asks Who? Trends in Data Sourcing
From a fundraiser’s point of view, or course, a perfect world would include all prospects coming directly to the fundraiser or her organization for advice on giving. But numbers indicate fewer potential donors are seeking advice from NPOs and their personnel. They are turning instead to legal and financial professionals.
Why Donor-Centered Marketing? Because talking to yourself is not an option.
Many years ago, for my sins, I did time on the editorial staff of a major urban “alternative newsweekly.” During that time I overdosed daily on badly conceived and written press releases. They were all hardcopy and they arrived via snail mail – that was the only game in town circa 1989. Every day I […]