Tag: relationship

Trendy fundraising tactics come and go—usually with little to show for it. The nonprofits that win big gifts and long-term loyalty understand one thing: donors are deciding if you’re worthy of their legacy. This article pulls no punches. It’s a call to abandon gimmicks and build something lasting. If you’re serious about donor trust, planned giving, long-range impact—and your career—this isn’t just another blog post. It’s your wake-up call.