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Bronze sundial casting a long shadow on stone, symbolizing timelessness and enduring values in fundraising.
Stewardship and Relationships
Viken Mikaelian

Why Timeless Fundraising Strategies Crush Fads, Gimmicks, and Quick Fixes

Trendy fundraising tactics come and go—usually with little to show for it. The nonprofits that win big gifts and long-term loyalty understand one thing: donors are deciding if you’re worthy of their legacy. This article pulls no punches. It’s a call to abandon gimmicks and build something lasting. If you’re serious about donor trust, planned giving, long-range impact—and your career—this isn’t just another blog post. It’s your wake-up call.

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Viken Mikaelian May 12, 2025 No Comments
Young, polished man in a suit holding a whiskey glass—satirical nod to overconfident experts who complicate simple solutions.
Planned Giving Marketing
Viken Mikaelian

Planned Giving: Simple Stuff or Just for Harvard Lawyers?

Breaking the Myth: You Don’t Need a Law Degree Let’s dispel one of the biggest myths in fundraising: that planned giving is only for experts with a Harvard Law degree—preferably the kind who believe every problem needs a 20-page policy paper and a new government subcommittee. If you’re a development officer with a strong background in annual or major gifts, and someone has just tapped you to “start a planned giving program,” you might feel the urge to panic. Or

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Viken Mikaelian September 2, 2010 No Comments
LegacyPlanner™ Logo

Free Online Will & Estate Planning Tool for Charitable Giving

A donor-facing estate planning tool designed to help document charitable intent.

Giving Magazine, Karen Alonso on Cover, United Way Las Vegas, AFP Chapter President

Giving Magazine

For those who drive change — not watch it. Join the top 1%.

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