Planned giving is a people business, not a legal business.
So why would you want a planned giving website built for an attorney?
We established the 7 critical components of a successful planned giving website years ago — way back in 1999.
And while our technology has grown and evolved with the digital age, those components — our pillars — have remained the same.
The 7 pillars of a successful planned giving website are:
Each component, or pillar, is related to and directly integrated with the next. Together, they form a framework that supports and powers every planned giving website we build.
What makes our approach so different—and successful? It’s our philosophy that a marketing mindset, not a legal mindset, gets the public’s attention.
That’s not to say attorneys aren’t important. They handle all back-office operations — the details that make it work. But when was the last time you read a legal ruling or corporate balance sheet for fun?
Our sites are also built for the LegacyPlanner™ and LegacyOrganizer™. These integrated tools help you reach and inspire the 68% of Americans who do not have an estate plan, allowing them to get organized for a visit to an estate attorney, or create a free will online.
What are you waiting for? Give us a call and get started today.