The Government Will Write Your Will

This 35-second video shows your donors exactly what’s at stake when they don’t create a will. Use it freely in your emails, website, or events—and help supporters protect their legacy. (See below for embed codes, ideas, and more.)

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<div style="padding:56.25% 0 0 0;position:relative;"><iframe src="https://player.vimeo.com/video/1108474121?h=3976fea452&badge=0&autopause=0&player_id=0&app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share" referrerpolicy="strict-origin-when-cross-origin" style="position:absolute;top:0;left:0;width:100%;height:100%;" title="The Government Will Write Your Will"></iframe></div><script src="https://player.vimeo.com/api/player.js"></script>

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https://vimeo.com/1108474121/3976fea452?ts=0&share=copy

FREE to Use | No Login Required | Increases Legacy Gifts | Professional Quality

Quick Start Guide (3 simple steps)

Add to your website’s legacy page
Share the embed code
Watch donations increase

How to Use This Video to Boost Planned Giving Awareness

Add it to your website’s legacy giving page.
Let donors see what happens if they don’t take action.
Include it in donor emails.
Use it as a bold opener in your next newsletter or legacy outreach.
Post it on your social media.
Especially Facebook or LinkedIn—caption it with: “This is what happens when the government writes your will…”
Play it at events or donor luncheons.
It sets the tone for a powerful conversation about values and legacy.
Use it as part of a legacy campaign drip series.
Drop it into a 3-part email sequence with a soft CTA to your own will-making tools.
Use on X/Twitter (Short-Form Copy)
“Hard truth: No will? The state decides. This 35-second video shows donors what happens when they don’t act. Use it in your emails, website, or social.” [Link]
Suggested social captions:
Caption 1: When you don’t write your will, the government does. Show your donors the truth in just 35 seconds. [Link to page]
Caption 2 (For visual posts): This video makes it crystal clear: No plan? No control. Use it in your legacy campaign today.
Caption 3 (With urgency): Donors don’t realize what happens when they don’t write a will. You can change that—in 35 seconds.
Email signature line.
What happens when the government writes your will? [Watch Now] → [link]