The Government Will Write Your Will

This 35-second video shows your donors exactly what’s at stake when they don’t create a will. Use it freely in your emails, website, or events—and help supporters protect their legacy.

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How to Use This Video to Boost Planned Giving Awareness

Add it to your website’s legacy giving page.
Let donors see what happens if they don’t take action.
Include it in donor emails.
Use it as a bold opener in your next newsletter or legacy outreach.
Post it on your social media.
Especially Facebook or LinkedIn—caption it with: “This is what happens when the government writes your will…”
Play it at events or donor luncheons.
It sets the tone for a powerful conversation about values and legacy.
Use it as part of a legacy campaign drip series.
Drop it into a 3-part email sequence with a soft CTA to your own will-making tools.
Use on X/Twitter (Short-Form Copy)
“Hard truth: No will? The state decides. This 35-second video shows donors what happens when they don’t act. Use it in your emails, website, or social.” [Link]

Legacy Giving in a Box

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The Government Will Write Your Will

This 35-second video shows your donors exactly what’s at stake when they don’t create a will. Use it freely in your emails, website, or events—and help supporters protect their legacy.

Discover:

How to Use This Video to Boost Planned Giving Awareness