The Government Will Write Your Will

How to Use This Video to Boost Planned Giving Awareness

• Add it to your website’s legacy giving page.
  Let donors see what happens if they don’t take action.
• Include it in donor emails.
  Use it as a bold opener in your next newsletter or legacy outreach.
• Post it on your social media.
  Especially Facebook or LinkedIn—caption it with: “This is what happens when the government writes your will…”
• Play it at events or donor luncheons.
  It sets the tone for a powerful conversation about values and legacy.
• Use it as part of a legacy campaign drip series.
  Drop it into a 3-part email sequence with a soft CTA to your own will-making tools.
• Use on X/Twitter (Short-Form Copy)
  “Hard truth: No will? The state decides. This 35-second video shows donors what happens when they don’t act. Use it in your emails, website, or social.” [Link]
• Suggested social captions:
  Caption 1: When you don’t write your will, the government does. Show your donors the truth in just 35 seconds. [Link to page]
  Caption 2 (For visual posts): This video makes it crystal clear: No plan? No control. Use it in your legacy campaign today.
  Caption 3 (With urgency): Donors don’t realize what happens when they don’t write a will. You can change that—in 35 seconds.
• Email signature line.
  What happens when the government writes your will? [Watch Now] → [link]