Planned Giving Display Ads

A Huge Return on Investment.

Display ads are a simple, effective way to showcase your mission, donor stories, and brand. Use them in newsletters, magazines, annual reports, newspapers — even billboards.

Best of all, they’re yours to keep and reuse for weeks, months, or years — including in your own publications at no cost.

What you can do with display ads

Drive readers to a dedicated landing page
Link directly to a gift plan video
Promote offers such as an Estate Planning Guide or other resources

Planned Giving Display Ads give you flexible, long-term visibility where your prospects already engage.

Anatomy of a Display Ad

Display ads are not easy to develop. This one example (PDF download) will show you what’s involved.

(Clicking on image downloads PDF)

Free templates in our Legacy Center

Practical Tips for Display Ads

Use the same ad repeatedly. Consistency builds recognition. Your donors need to see the same message multiple times before it sinks in—don’t reinvent the wheel each month.
Pick a style and stick with it. Choose from our Modern or Traditional designs. Swapping styles confuses readers. Familiarity = trust.
Proof, proof, proof. Typos and wrong phone numbers are the #1 mistake we see. Double-check your headline, web address, and contact info every time.
Keep it simple. One clear message with a single call-to-action outperforms cluttered ads every time.
Think long-term. Display ads are not one-and-done. Their power is in repetition over months and years—like compound interest.
Always include a call-to-action. Whether it’s “Visit our website,” “Request your free guide,” or “Contact us today”—donors need a next step.

We Have the Language Your Donors Hear

We develop your emotionally-driven print ads with the thoughtful, coordinated approach we bring to all of your marketing and lead generation. From ad conception and design to copywriting and production, we ensure consistency with your other messaging as well as integration across multiple marketing channels.

Display ads work hand-in-hand with your planned giving website and postcards, reinforcing your message.