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Copywriting Lessons from the Church
These funny headlines will make you laugh. And get inspired. Enjoy.
Viken Mikaelian
August 20, 2019
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These funny headlines will make you laugh. And get inspired. Enjoy.
Some people in our industry have made planned giving so moribund that they can put a cat on speed to sleep. Vendors included.
What’s the most popular food served at conferences? You guessed it. Chicken. What’s the most popular flavor of ice cream? If you said “vanilla,” kudos
Random acts of kindness? Pfui. How about consistent acts of kindness. Same goes for marketing… and that’s why many nonprofits fail because a little bit of this and a little bit of that …
You do not need a Ph.D. All you need is Street Smarts. Look at what John Ready did at Valley Gives Back.
I just love Tom Ahern’s sarcastic line: “Oh, goody! Look what’s come in the mail, honey. It’s the latest issue of our death brochure. Round up the kids!”
Nonprofit board members who serve on their investment advisory committees have a dual fiduciary role to perform: 1) They must protect the intent of the donor and the long-term viability of their organization; and 2) They have to manage endowment assets to provide a reasonable amount of income to support the causes that the funds are earmarked for.
Women hold a large percentage of this nation’s wealth, yet most don’t have an estate plan. Show those who care about your mission the value of estate planning, and they’ll be encouraged to include a charitable gift to you. Simple … donor and attorney friendly … and to the point.
I saw a blog post penned by another planned giving vendor. Its sole purpose: To trash the idea that fundraisers need a planned giving website. Very interesting …
Did you know that more than 90% of planned gifts are beneficiary designations? And by simply promoting beneficiary designations to your prospects, your organization will